Day: August 31, 2018

How to Write the Perfect Cold-Call Email—Without Making Yourself Sound Like a Grabby Psycho

Psycho is a good word, isn’t it? Ditto psychobitch, which I really gotta use more. (WE ALL KNOW SOMEBODY…) But when cold-emailing a potential client whose money you would love to have—ahem—we don’t want you to be that person. Not only will you be deleted faster than Barr. David Newton Esq. of Nigeria, you’ll be wasting all of your precious time palm-sweating your way through an email not even you would read. Which brings me to an important point: isn’t