Day: October 1, 2013

Want to Stand Out In a Sea of Competitors? Stand UP.

Say you’re shopping for a diamond. “You’re shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result? Websites and websites and websites AND WEBSITES (and probably a stray ad for Twizzlers) all claiming high-quality. All claiming unrivaled gems. All saying the same exact thing, overwhelming you with