ASH AMBIRGE

Author, CEO & Founder

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Want to Stand Out In a Sea of Competitors? Stand UP.

In: Online Marketing

Say you're shopping for a diamond.

“You're shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.)

Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result?

Websites and websites and websites AND WEBSITES (and probably a stray ad for Twizzlers) all claiming high-quality. All claiming unrivaled gems. All saying the same exact thing, overwhelming you with options.

NO WONDER WE ALL HAVE ADD. I blame it on diamonds.

But then you find this.
A video by Tiffany & Co. that changes everything.

 
And while it's a promotional vid focusing on the founder, (Charles Lewis Tiffany for $500, Alex), and celebrating the 175th anniversary of the company, it's not really about him. And they never intended it to be.

It's about you.

Watch that video. It doesn't open by listing off 1,000 product attributes. The video doesn't once utter the word “carat.” The video doesn't talk about diamond clarity or shape or size or any of those things that most jewelers talk about when trying to sell their diamonds.

Rather, the video talks about what it is to be a dreamer. 

Dreamers are remarkable people. They dare to create something miraculous that no one else thought possible.

And while you sit through the minute of symphony music and soft lighting, you instantly feel a connection, because, whaddya know doc, you're a dreamer.

And suddenly, before you know it, SOLD, to the lady with the grin on her face. Because it's much more effective for a company to sell you on a feeling—an unspoken promise that owning a Tiffany's diamond reaffirms your identity as a proud, wildhearted dreamer—than it is to sell you on a jumble of generic product attributes.

Because anyone can make the product.

But few can make the fantasy. 

Forget about what your product does.

And start remembering what it stands for.

Apr 24

2017

How to Engineer an Effective Bribe—And Get the World to Do What You Want

Apr 24, 2017

Think about what makes for a great bribe. If you swing by the makeup counter at Nordstrom’s and the sales associate tells you that if you spend $100, she’s going to—drum roll—“give you something special,” that makes for a terrible bribe, because “something special” could be a used Q-Tip, for all we know, and if […]

In: Online Marketing

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Apr 11

2014

Your Customers Already Told You What To Say.

Apr 11, 2014

“If you were a pizza delivery man, how would you benefit from scissors?” “Why is a tennis ball fuzzy?” “What is your least favorite thing about humanity?” “How does the internet work?” Can you believe this? There are innocent people getting clobbered with these kinds of interview questions in dimly lit corporate offices AS WE […]

In: Online Marketing

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May 15

2012

Houston, We Have a Problem: Nobody Cares About You.

May 15, 2012

So here’s some Tuesday tough love (which is not even a category, but I’m making it one today): You know why you’re not making the money you want to be making? Getting the clients you want to be getting? And/or living the life you want to be living? Do you know why? The reason is […]

In: Online Marketing

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Jun 27

2017

Looks Aren’t Superficial When It Comes to Making Money

Jun 27, 2017

So I buy these B12 supplements the other day—BECAUSE APPARENTLY MY BODY IS ALL, OH, VITAMIN B, HAHA, THAT’S CUTE—and it comes in this sturdy little bottle that feels very important, and I’m all excited because obviously I think that I’m doing a good deed slash being a responsible adult. So I go to open […]

In: Online Marketing

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Dec 23

2010

Do What You Love (And Get Paid for It): The Missing Link

Dec 23, 2010

So last week you met Paolo. You’re welcome. If you didn’t meet Paolo last week, you need to read that before you read this. If you don’t, you run the risk of having me track you down and fling spicy Peruvian chicken sauce in your eye. Yes, it exists—I’m dipping my bread in it as […]

In: Online Marketing

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May 2

2017

What Do You Believe? Package THAT.

May 2, 2017

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Online Marketing

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Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

Aug 22, 2017

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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