Day: May 13, 2017

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! Write an eBook! Get more publicity! But those things, in and of themselves, do not help you stand out from the sea of sameness. They

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