ASH AMBIRGE

Author, CEO & Founder

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Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

In: WTF Is Marketing?

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome.

Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! Write an eBook! Get more publicity!

But those things, in and of themselves, do not help you stand out from the sea of sameness. They might help you increase your credibility; they might help you enhance your perceived authority; they might help more people feel comfortable taking a chance on you; and they might make you feel like a real fucking badass. Sure. But do they help you stand out from the “me, too!” crowd? Not really.

The only thing that can help you do that is something that’s 100% free, and it’s called your opinion.

So many professionals learn the ideas they’re “suppose to learn” and treat themselves as if they were simply a mule, spreading those ideas around like a missionary does his religion. But it’s the rare person who actually contemplates their industry, and their work, with enough passion and zeal, that they begin coming up with ideas of their own—and start their own mission.

Because there’s a difference between sharing ideas, and having them.

And that’s the same difference between someone who has a website, and someone who has an empire.

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There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

In: WTF Is Marketing?

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A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: WTF Is Marketing?

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