ASH AMBIRGE

Author, CEO & Founder

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Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

In: Online Marketing

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome.

Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! Write an eBook! Get more publicity!

But those things, in and of themselves, do not help you stand out from the sea of sameness. They might help you increase your credibility; they might help you enhance your perceived authority; they might help more people feel comfortable taking a chance on you; and they might make you feel like a real fucking badass. Sure. But do they help you stand out from the “me, too!” crowd? Not really.

The only thing that can help you do that is something that’s 100% free, and it’s called your opinion.

So many professionals learn the ideas they’re “suppose to learn” and treat themselves as if they were simply a mule, spreading those ideas around like a missionary does his religion. But it’s the rare person who actually contemplates their industry, and their work, with enough passion and zeal, that they begin coming up with ideas of their own—and start their own mission.

Because there’s a difference between sharing ideas, and having them.

And that’s the same difference between someone who has a website, and someone who has an empire.

Feb 27

2014

Get Yourself Some Enemies

Feb 27, 2014

Elementary school ruined everything. They tattooed horrible cliches onto our 8 year old hearts to “think big!” — “aim high!” — “walk with your head down in single file OR DIE” — — which probably explains New York City. While I know they REALLY wanted you to become an astronaut (or at least make sure you knew how […]

In: Online Marketing

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Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

Jan 20, 2015

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

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Jul 27

2011

Get More Clients + Customers: The One Step You Absolutely, Under No Circumstance, Aren’t Allowed to Skip. Rahr.

Jul 27, 2011

Remember Monday’s riveting post where I swore less than usual, pretended to be a drunken Spanish sailor and emphasized the importance of getting clients and customers in the door? If you don’t, Ginkgo Biloba comes highly recommended. By herbalists, not me. I tried that shit once and it did absolutely nothing to help me remember […]

In: Online Marketing

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Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

Aug 22, 2017

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing

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Oct 29

2014

So, People Suck at Talking to Each Other

Oct 29, 2014

People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say […]

In: Online Marketing

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Sep 9

2015

“But How The $&%* Do I EXPLAIN What I’m Selling?”

Sep 9, 2015

You know how when you go to talk about something you’re selling (a class, a product, an idea…) and you’re all, “BUT HOW DO I EXPLAIN THAT?” (Cue brainstorm hangover.) Things are always so much easier to understand in your head, aren’t they? After all, YOU know what you’re selling. YOU know how great it […]

In: Online Marketing

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Oct 29

2012

Sexy Matters. Whether You Like It Or Not.

Oct 29, 2012

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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But no serial killers. I promise I won’t send those.

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