Brand Positioning Archives

This Couple Needed to Turn Their Blog Into a Business: Here’s How I’d Turn Their Hot Topic Into Top Dollar

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there smokin’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. ? Today, we’re hollering at a a REALLY fun pair of bloggers who call themself, delightfully, “The Senior Nomads”—but (!) how would they turn their catchy blog into a real revenue-generating business? The name of this

Jun 4, 2022

This Etiquette Consultant Needed a New About Page: Here’s How I’d Make People Scream to Work With Her

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there SMOKIN’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. ? Today, we’re hollering at an accomplished etiquette consultant in London who who is the QUEEN of media and PR—but (!) what happens when they get to your website and feel zero connection? The name of

May 27, 2022

This Irish Tour Company Needed to Differentiate Themselves: Here’s How I’d Go From Invisible to Un-F*cking-Forgettable

HEY, KITTY CAT—and welcome to Middle Finger Fridays! I’m featuring a new creator every Friday who’s out there SMOKIN’ it—and highlighting what I think they’re doing really, really right—as well as one or two things they can do even better to make that money. ? Today, we’re hollering at a walking, hiking, and biking tour company in Ireland who’s been around since 1994—but (!) how do you stand out from the crowd when there’s gaggles of other tour companies doing

May 20, 2022

Category: Brand Positioning

This Couple Needed to Turn Their Blog Into a Business: Here’s How I’d Turn Their Hot Topic Into Top Dollar

This Etiquette Consultant Needed a New About Page: Here’s How I’d Make People Scream to Work With Her

This Irish Tour Company Needed to Differentiate Themselves: Here’s How I’d Go From Invisible to Un-F*cking-Forgettable