The Blog

239

READS

“We Don’t See You Fucking Up As Much as YOU See You Fucking Up”: My New Podcast Interview with Jess Lorimer on Selling Yourself Bravely

For a long time, I declined all podcast interviews. Not because I am a grade-A, melodramatic recluse, but because I wanted to give ALL of my attention to THE BOOK.  …And then Jess Lorimer came along. And she asked me to talk about selling yourself like a pop star. And she did so with her […]

In: Marketing, Money Talk, Selling, Success,

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652

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How to (Naturally!) Transition Into a Good-Natured Sales Pitch Over The Phone—Without Seeming Like a Total Greedy, Awkward, Weirdo Troll

It’s the moment you’ve been dreading. You’re there, on the phone. It’s almost time to wrap up. There’s THE awkward silence. You know you’re suppose to try and sell them some kind of 3-month package—or some other salesy bullshit—but how do you transition the godforsaken conversation?! This is so not natural for you. The whole […]

In: Clients, Communication, Selling,

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293

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Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: Business 101, Money Talk, Selling,

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188

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$5 Discount or $5 Surcharge?

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: Business 101, Money Talk, Selling,

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613

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Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Branding, Selling,

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