Category: Selling Yourself

You Know the Best Way to Sell a Service? GATEWAY DRUGS, MY FRIEND.

“She said yes to the $500 offer!!!!!!!!!!!!!!!!” Soon as I got that text this morning I screeeeammeeddd back in an audio message, “YESSSSSSSSS!!!!! OF COURSE SHE FUCKING DID!!!!!!!!!!!!!!!!!!!!!!!!!” I knew she’d get it done. I knew it: the system that I’ve been teaching her, an old friend of mine from college who’s starting a coaching business, is damn-near foolproof for closing new clients. There are a lot of things I know absolutely nothing about—the mating habits of worms, who these

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Why You Should Never Do Another Free Client Call Again

Hey, I got a good idea! How about you call up Dan Rather and say, listen Dannnnnayyyyyyyy, I need an hour of your time, buddy—I really need to know about journalism, and so I thought I could pick your brain for a while—you know, for free—and then decide if it’s a good fit. If so, I miiiight give you some money to coach me later—money that I will surely balk about giving before I lowball you with a heavily discounted

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The Hidden Shame of Entrepreneurship—And Why For Some People, It’s Really Frigging Hard to Sell Themselves

I sell people online. All day, every day, this is what I do for a living: I make people sound like golden-voiced prophets with thighs of steel and very good ideas. I am very good at this. I can take a farmer in Kansas and make him sound like the CEO of Gucci in two lines or less. (Lord, you should see how I spun my ex-boyfriends.) You think your sister Sarah enables her drug dealing kid? Woo Nelly—try being

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Use a Deadline The Way You Use Condoms: Every. Freaking. Time. (And Other Sales Lessons You Need!)

It’s okay, YOU CAN ADMIT IT: You sort of hated me from all of my emails yesterday. It’s okay! I know you did! But then there was this other side of you that was kind of like…weirdly fascinated. Like, damn, Ash is over here takin’ everybody to school—literally—and during a pandemic, at that! A pandemic! WHO DOES SHE THINK SHE IS? You’re familiar with that last line, right? It’s the same one so many of us are afraid other people

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The Emergency Money Workshop: REGISTER FREE HERE >

BLINDFOLDED PILLOW FIGHTS. That’s what people are resorting to. Putting their hoodies on backwards with the hood part over their face and then trying to whack their spouse with a giant down-stuffed rectangle as they bumble around the living room. (And somehow managing not to knock over the five-hundred porcelain gnome figurines, which I just assume these people have in their house.) I watched that yesterday and you know what I thought? These people need an online business! Or I

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The Easy, Eloquent, Smooth and Non-Salesy Way to Sell Your Clients MORE—Using One Simple Word

I’ve been consulting with A TON of awesome, awe-inspiring business owners this month, and one of the sticking points that keeps coming up is: “I finish an introductory project with a client, but then I don’t know how to transition the call into the sale and get them to buy my bigger package!” I love this question. I live for this question. I eat this question for breakfast. And a mid-afternoon snack. On our beautiful, big-ass journey to help you

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“We Don’t See You Fucking Up As Much as YOU See You Fucking Up”: My New Podcast Interview with Jess Lorimer on Selling Yourself Bravely

For a long time, I declined all podcast interviews. Not because I am a grade-A, melodramatic recluse, but because I wanted to give ALL of my attention to THE BOOK. …And then Jess Lorimer came along. And she asked me to talk about selling yourself like a pop star. And she did so with her Scottish accent. And then I freaking fell in love with her, obviously—so I accepted. So now I’m smoking an imaginary pipe and sending this off

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Get Over Your Fear of Selling Yourself With This Trick for Showing Up With Confidence, Energy and Ease

You know, we just got over an awesome launch of the world’s most useful legal kit on earth for online business (thank you to all of you who bought already!) and the entire time you know what I kept thinking? Selling your stuff requires you to insist on your own brilliance. And that’s a difficult thing to do, sometimes, when you’ve been raised in a culture where you’re taught to be humble, act modest, and not be all show-boatey. (Or,

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Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which seems to make the argument for offering payment plans, right? But now look at it from the business owners perspective. That’s a lot of risk

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$5 Discount or $5 Surcharge?

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. Emotional. Angsty. This is why there are so many free trials of all the things. Not because they’re giving you something out of the goodness

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