The Blog

Jan 22

2021

You Know the Best Way to Sell a Service? GATEWAY DRUGS, MY FRIEND.

Jan 22, 2021

“She said yes to the $500 offer!!!!!!!!!!!!!!!!” Soon as I got that text this morning I screeeeammeeddd back in an audio message, “YESSSSSSSSS!!!!! OF COURSE SHE FUCKING DID!!!!!!!!!!!!!!!!!!!!!!!!!” I knew she’d get it done. I knew it: the system that I’ve been teaching her, an old friend of mine from college who’s starting a coaching […]

In: Selling Yourself

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Jan 13

2021

Why You Should Never Do Another Free Client Call Again

Jan 13, 2021

Hey, I got a good idea! How about you call up Dan Rather and say, listen Dannnnnayyyyyyyy, I need an hour of your time, buddy—I really need to know about journalism, and so I thought I could pick your brain for a while—you know, for free—and then decide if it’s a good fit. If so, […]

In: Selling Yourself

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Mar 20

2020

The Emergency Money Workshop: REGISTER FREE HERE >

Mar 20, 2020

BLINDFOLDED PILLOW FIGHTS. That’s what people are resorting to. Putting their hoodies on backwards with the hood part over their face and then trying to whack their spouse with a giant down-stuffed rectangle as they bumble around the living room. (And somehow managing not to knock over the five-hundred porcelain gnome figurines, which I just […]

In: Pricing & Money, Selling Yourself, Starting an Online Business

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Sep 4

2017

Should You Offer a Payment Plan?

Sep 4, 2017

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: Selling Yourself

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Aug 30

2017

$5 Discount or $5 Surcharge?

Aug 30, 2017

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: Selling Yourself

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