ASH AMBIRGE

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The United States Lottery Makes $73.5 Billion a Year Thanks to This Little Understood Sales Trick. What Is It?

In: Online Marketing

When the lottery wants to drum up business, they don’t raise the odds. They raise the jackpot. 

Why? Because people don’t buy odds. They buy fantasies. They buy the ability to get drunk on a dream. Which, of course, goes back that old hat argument of emotion versus logic. Time and time again, this has proven true. We buy feelings, not things.

Here’s a list of things that people don’t want:

  • 100+ pages
  • Eight modules
  • Sixty minutes of your time
  • A website
  • A new purse
  • All meals included
  • A course

But you know what people do want?

  • Power
  • Belonging
  • Belief
  • Hope
  • Confidence
  • Intimacy
  • Conviction
  • Clarity

In other words, feelings.

Tamara Mellon (the founder of Jimmy Choo) is someone who’s doing this brilliantly right now. She’s not advertising shoes, nor heels, nor cool designs. She’s advertising female fuck yeah.

The story you tell about your product is always more important than the product itself.

Apr 20

2017

Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

354 READS
In: Online Marketing


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Jan 23

2012

Sales Tip of The Year: Don’t Masturbate.

So since I’m in the United States for a hot minute, I have recently acquired a smart phone. I have three things to say about this:– Apparently, I’m better at coding HTML than I am at texting. Considering I have no fucking idea how to code HTML, you can imagine what kind of interesting text […]

2,900 READS
In: Online Marketing


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Jul 14

2011

Paris, Wankers + Marketing for Local Business Owners

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

829 READS
In: Online Marketing


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Feb 19

2014

Are You Peeing In The Sea of Sameness?

I was disgusted. She was the 11th person to pass by trying to peddle the same exact selection of sunglasses that ten other people had peddled just seconds before. “Senorita?” she said, tapping me on the shoulder from behind my table once more. I ignored her once more. She circled around me in case I […]

6,222 READS
In: Online Marketing


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