ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Nice Brands Finish Last

In: Finding Your Voice

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote]

Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I'm doing something wrong.

It's like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that the food is “very good, thanks.” VERY GOOD, THANKS? What is this, a $5 blowjob?

Now that I've taken the blog to all new inappropriate heights, I might as well tell you what I really think. (P.S. To all my third grade teachers, I promise I'm still 45% wholesome.)

Being described as nice isn't a personality problem: It's a personal branding problem.

You might not think of it that way, but that's what it is. If your entire presence conjures up nothing more than the most generic word of all mankind, then either your personality is really that unremarkable (doubtful) or, more likely: You're not really yourself around other people. Choke. Punch. Gulp.

Reasons why you might not feel comfortable being yourself around other people:

  • You don't like yourself.
  • You don't trust yourself.
  • You're wearing anything resembling a speedo.

That's really it. It's not because of what they'll think of you. It's because of what you think of you.

So here's the rub: If you're constantly buffing yourself down, you might feel more smooth, but smooth isn't interesting. Smooth is flat. Smooth is dull. Smooth is, for lack of a better word, NICE.

For lack of a better word. What a tragedy.

The reason I'm talking about this, however, is not because I've suddenly turned into a raging life coach.

Rather, it's because the way we show up in our personal lives is the same way we show up in the professional.

Raise your hand if your entire brand feels bland? Raise your hand if you have trouble talking about yourself in interesting ways? Raise your hand if you've inadvertently smoothed all the edges of your business so you would look legitimate? Professional? Serious? Big? Smart? Important?

Serious question: Can your business be itself? Because now, more than ever, here's the truth:

[x_blockquote type=”center”]In buffing your edges, you behead your edge.[/x_blockquote]

And you know what's left after that?

A website that's nice. A business that's nice. And a brand that isn't a brand, but merely the latest form of—ahem—lip service.

Feb 10

2016

Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: Finding Your Voice

READ MORE >>

Oct 21

2010

The Greatest Form of Suffering of All: Inaction

Once upon a time, I was feeling stuck. If my suspicions are correct, many of you reading this might feel the same way right now. You can’t get motivated. You aren’t excited about anything. You’re tired all of the time. Lifeless. Indifferent. Apathetic. You’ve stopped caring—about yourself, about your goals, about the things you used […]

In: Finding Your Voice

READ MORE >>

Jun 3

2012

Battle Cry of the Crazies: For Anyone Hustling for MORE

  You aren’t crazy for wanting what hasn’t even occurred to them to want. You aren’t crazy for needingwhat they would only deem a luxury. You aren’t crazy for demandingthat circumstances yield to you, instead of the other way around. And you aren’t crazy for taking what it means to be human, and turning it upside […]

In: Finding Your Voice

READ MORE >>

Oct 22

2016

Your Opinion About Yourself Doesn’t Matter

Real talk: I think you’re a liar. A very, very convenient liar. I can call you that because we’re all in the same club. Because the thing is, when you’re out there doing creative work, and new work, and work that has no manager, no support team, no pat on the back, there are days when […]

In: Finding Your Voice

READ MORE >>

Oct 8

2015

Look, We’ve All Got Our Faults. *Stomps Cigar*

Look, we’ve all got our faults. I, for one, have a wrinkly ass neck. I don’t know how it happened. I don’t know when it happened. But all the sudden there are lines as deep as the Panama Canal cutting across my trachea. Fortunately, all the resveratrol I’ve consumed over the years seems to have […]

In: Finding Your Voice

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here