ASH AMBIRGE

Author, CEO & Founder

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Love or Money? Which Should You Go For in Business, In Your Next Project, In Your Next Great Lust Affair With Life?

In: Hate Your Job?

There are the passionistas and the opportunists.

The passionistas argue you should do what you love. The opportunists argue you should do what you see.

In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. Lack = opportunity. And if I didn’t give a shit about the way I spend my time, I’d be the biggest opportunist there was. I’D OWN HOTELS OR SOMETHING, YOU GUYS. And definitely a lemon shop. Did you know there are no lemons in Costa Rica, only limes? I REST MY CASE.

But just because you could do something, doesn’t mean you should. This is where the passionista side comes in, with her sweet little voice, as she whispers in your ear: Forget me not.

And so you search and sift and sort through all of the hypotheticals until you land on the scenario that, in an ideal world, sits right at the intersection of both: something you love to do, where there’s also business viability. But most people stop short. They go for the love, but neglect to consider how something might fit into the marketplace. Sure, you could start another mediocre online group in which you’re doling out advice all the live long day, but if no one cares, you will go bankrupt. No bones about it. Game over. Not viable. EEEETTTTTTTTT.

So here’s a tip when you’re thinking about your next move:

Think about what you hate about your industry.
Then, figure out how you can turn it into love.

How can you take that very thing and turn it into a competitive edge? How can you stand for the opposite? How can you do it better? How can you use a negative and turn it into an advantage?

This is how you construct opportunity, as opposed to trying to find it.

This is how you become an opportunist born from love—not in spite of it.

And this is how you can go for the love AND the money. Because it’s not a dichotomy, it’s a layering of both. And the most successful know that doing what you love is a given—because anything less, and you'd be a slave.

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Here’s a principle I vehemently disagree with: Good things come to those who wait. You know who probably came up with that stylish piece of wisdom? Someone in a position of power, tasked with managing the masses and getting them to obey orders. You can hear a teacher saying that, can’t you? Now, there, little […]

In: Hate Your Job?

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Starting a Business Isn’t for Weak People, Shitty People, Irresponsible People, Undisciplined People, Stupid People, Forgetful People, Lazy People, Irrational People, Impatient People, or People Who Blame Everything on Obama.

Nearly ten years ago when I started my first copywriting business, I struggled with the things most new business owners struggle with: Telling a client your fees while silently thinking shitshitshitshitshitshitshit! Having no idea if your fees are too high or too low or WHAT THE HELL AM I SUPPOSE TO BE CHARGING?! Constantly worried […]

In: Hate Your Job?

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2018

We Need You to Give Yourself the Job

Today I will drive twenty six miles on backroads, through crisp autumn air, past dairy farms and old Citgo stations, and up a giant hill to my alma mater, Blue Ridge High School, here in rural Pennsylvania. I’m speaking to a group of seniors. Hijacking their last class of the day as I hoist myself […]

In: Hate Your Job?

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2017

“I Want to Do Something Else…But What?” Welcome To The Fucking Question That Everyone Is Asking Themselves.

I have a dirty little hypothesis. It’s about the discontent. The unrest. This global epidemic that’s happening behind closed doors of women wanting something else. It’s why the LuLaRoe, the Advocare, the Younique. It’s why books like Eat, Pray, Love became bestsellers. It’s why we’re spending so much time on the Internet, too, and drinking […]

In: Hate Your Job?

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Apr 28

2017

Make Something That Matters

Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them, does mean something. Who is more successful? And who is doing something that actually matters?

In: Hate Your Job?

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