ASH AMBIRGE

Author, CEO & Founder

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An Ode to the Internet’s Worst Business Advice

In: Starting an Online Business

A person, going into business for themselves for the first time: How can I get found?

The Internet: Start a newsletter!

Person: What, like a weekly bulletin?

The Internet: No, like a newsletter.

Person: So, like, write a bunch of updates about me, me, and me?

The Internet: Yeah! A newsletter!

Person: Every week?

The Internet: Yeah! Content is king!

Person: And then ask customers to actually request to receive something I wrote all about me, me and me?

The Internet: Yeah! Opt-in!

Person: But will anybody care to read something all about me, me and me?

The Internet: Um…yeah, it's a NEWSLETTER, DUH.

Person: But who even reads those?

The Internet: Everybody.

Person: You mean nobody?

The Internet: No, we mean everybody.

Person: Half the time I can't even get my husband to listen to me—why will anybody else?!

The Internet: You have to create epic content!

Person: Epilepsy?

The Internet: EPICCCCCC CONTENNNNNTTTTTTTT!

Person: What does that even mean?

The Internet: You really need to invest in yourself.

Person: How do I do that?

The Internet: Sign up for an online class.

Person: How do I do that?

The Internet: Opt-in for somebody's newsletter.

Person: What if I don't want to opt-in for anybody's newsletter?

The Internet: You probably don't have the entrepreneur mindset.

Person: What's the entrepreneur mindset?

The Internet: Do what everyone else is doing and then call yourself an entrepreneur.

Person: That explains a lot.

The Internet: It's all about the mindset!

Person: I thought it was all about the newsletter?

The Internet: Yeah I'm a little confused myself; I'm waiting to see what everybody else decides and then I'll let you know.

Feb 22

2015

The Smell of Desperation

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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Aug 4

2015

Please, I Beg You, Get a Niche. (No Matter Which Way You Pronounce That Irritating Word.)

Most annoying word ever: Niche. Come on, say it with me now. Nicheeeeeeeee. Oh wait, what’s that? You don’t know if it’s pronounced NIT-ch like an angry German or NEE-sh like a snobby Frenchman? That’s okay, neither does anybody else. DON’T LET THEM FOOL YOU. Kind of like how nobody actually knows how to pronounce […]

In: Starting an Online Business

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Sep 15

2011

Screw Being Your Own Boss

  Being your own boss is infinitely harder than having a boss, and by infinitely (which is a pain in the ass to spell), I mean 17,929,531.9045 times harder. Exact math. The next time I hear someone say that they want to be their own boss, I’m going to take the nearest rotten pork chop and slap […]

In: Starting an Online Business

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Mar 30

2016

Create & Offer What YOU’D Want to Buy.

  “THAT’S GENIUS!” said a lot of really sweet people really big brown nosers after the launch of Unf*ckwithable Girlfriends last week. Except they weren’t giving me the compliment because of what it contained, but rather, because of what it didn’t. “You mean you aren’t inundating everyone with another Facebook group? No forums? No Google […]

In: Starting an Online Business

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Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business

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Nov 20

2017

Not Sure What to Sell? Here’s a Shot of Inspiration.

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Starting an Online Business

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