ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Pet Peeves, Dried Egg Yolk + The Difference Between Having Freedom and Having OPTIONS.

In: Starting an Online Business

So, I had this grand epiphany the other day.

You see, I've always wanted a pet peeve. Everyone's got a pet peeve. At least one. But me? Not so much. I've never really had a solid pet peeve of my own, which has clearly left me feeling pretty deprived.

I mean, what kind of a person doesn't have a pet peeve? A nice person, maybe, but we all know I'm not a nice person. Nice people are only called nice people because no other adjectives come to mind, and when that's the case, I've got news: You're not a nice person. You're a dreadfully boring person.

And I'd almost rather be called anything else but nice. But that's besides the point. Stop distracting me.

Anyway, back to pet peeves, and the fact that I haven't had any up until now.

Sure, polka dots annoy me. Ditto for people who leave egg yolk on their plate without rinsing it, so then when the person doing the dishes finds it, it's caked on like super glue. I HATE THOSE PEOPLE. They're lucky I don't hide a machine gun underneath the sink.

But none of those things are things I'd categorize as a pet peeve, per se. (On second thought, the egg thing should probably go on the list.)

However, the epiphany of today is that–holy smokes–I do have a pet peeve! I just couldn't put my finger on it all these years.

Wanna know what it is? Do ya, do ya, do ya?

Of course you do. That's why you're still reading.

My pet peeve is one that you and I probably share–whether you realized it yet or not.

It's this: Lack. Of. Options.

Think about it. It's why you're contemplating starting your own online business, or why you've already started. When it comes down to it, that's it, isn't it? For option's sake.

Most people instinctively quote the reason as freedom. But freedom is really open-ended. Too open-ended. Realistically, you already have freedom. Technically, you can do whatever you want, whenever you want, whether it feels that way or not. That's not to say there won't be consequences, of course, but strictly speaking, consequences are irrelevant. The fact of the matter is that you have freedom already.

But having freedom isn't the same as having options.

Freedom doesn't always give you power. There's nothing guaranteed when you have freedom.

Options, on the other hand, does imply power. It does imply some degree of viability. Options imply freedom, yes, but on the same token, they also imply potential. Options imply a positive outcome. Options imply some sort of guarantee that no matter which one you choose, things will turn out okay.

And that's the best position to be in of all.

One where you're calling the shots.

Having a lack of options is a precariously pissy situation to be in.

That's my pet peeve, and with good reason.

When you don't have options, you don't have any control. And when you don't have control, you don't have a life–just the illusion of one.

I'll do whatever it takes to keep my options open.

Options to work how I want, doing what I want, where I want. Options to live in whichever country I please. Options to sleep in if I need to, work late when I need to, or not work at all if I need to. Options to do what matters more, and do less of what doesn't. Options to take care of what needs to be taken care of, options to help those who need it, and options to buy the expensive tube of lip gloss if I damn well please.

Options to exercise my creativity as much as I desire.

Options to experiment.

Options to play.

Options to discover.

Options to be ME, as much as I can be, and have the world embrace it. (And, in many cases, even pay me for it.)

Options to listen to my soul. Options to follow my instincts. Options to play by the rules….or options to not.

And options to live in ways that I deem most fulfilling.

There's something to be said about the ability to live in ways you find fulfilling.

Not what your boss finds fulfilling.

Or what the rest of society finds fulfilling.

But what you find fulfilling.

It can also be really scary, too, because having those options means that not only do you have choice, you also have a new sense of responsibility.

To yourself.

To make the right calls. And choose the right way. And live up to your own expectations.

Yet, having the option to do so–scary as it may be–is still so worth it.

After all, if you don't take responsibility your own fulfillment…who will?

Certainly not those assholes leaving the egg yolk on the plate.

And certainly not me.

After all, I'm not a nice person.

I'm a mover. I'm a shaker. And I'm here to slap you around a little, spin you in circles, sit your ass down, and help you to see that you're not a nice person, either.

There's so many better adjectives to describe you.

So many adjectives–and, by extension, advantages–you can use to discover your own options.

Because that, truly, is a gift.

Options.

Remember:  Freedom doesn't always lead to options. But options, on the other hand, always lead to freedom.

Know the difference.

And then do something about it.

P.S. If you need a place to start, read this post. That should help light a fire under your ass.

Jul 11

2017

Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

893 READS
In: Starting an Online Business


READ MORE >>

Feb 18

2016

An Ode to the Internet’s Worst Business Advice

A person, going into business for themselves for the first time: How can I get found? The Internet: Start a newsletter! Person: What, like a weekly bulletin? The Internet: No, like a newsletter. Person: So, like, write a bunch of updates about me, me, and me? The Internet: Yeah! A newsletter! Person: Every week? The […]

2,406 READS
In: Starting an Online Business


READ MORE >>

Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

6,187 READS
In: Starting an Online Business


READ MORE >>

Sep 15

2011

Screw Being Your Own Boss

  Being your own boss is infinitely harder than having a boss, and by infinitely (which is a pain in the ass to spell), I mean 17,929,531.9045 times harder. Exact math. The next time I hear someone say that they want to be their own boss, I’m going to take the nearest rotten pork chop and slap […]

23,362 READS
In: Starting an Online Business


READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here