I HAVE SO MANY GOOD THINGS TO TELL YOU! (Yes, we’re starting off with caps, because I will probably be seventy years old and still be wearing necklaces as big as my head and obviously my words need to reflect my authentic self.) I mean, do you understand how many amazing things are happening right […]
A: Always give the client an option to GIVE YOU MORE MONEY. Every proposal you write should include ways for the client to give you more money for even more of your services, or you are literally throwing thousands of dollars out the car window like confetti—which makes you a great neighbor, but maybe less […]
Offers are the lifeblood of any business. You want to make more money? Make more offers. How you do that varies, of course—to existing clients, to potential clients, to customers for your digital products and more—but there is no escaping the fact that no one’s just going to show up and put two hundred dollars […]
So the other day I almost got a boob job. Except by “boob job,” what I really mean to say is BREAST REDUCTION. You know how some people spontaneously splurge at, like, Target? It was sort of like that, except I had already been doing tons of research on the website Real Self, and had […]
Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]
Anyone can start a business these days—all it takes is the willingness to trade something you have. Whether that’s knowledge, a skill set, something you’re good at, or something you like making, if you have it, someone out there will be willing to buy it. (And when you get better at marketing and sales, lots […]
So yesterday I roll up to this hair salon in Salem, Massachusetts—because where else would you get your hair done when flying in from Central America? The owner had agreed to come in early to do the cut and color because apparently I am a demanding lunatic who needs to get on the road to […]
At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]
Here’s a totally-weird, slightly dizzying fact: Did you know that the moment you accept money in exchange for a service or product, you’ve automatically created a sole proprietorship in the eyes of the law? You don’t have to file as a formal business entity—YOU JUST ARE ONE. Which is crazy, right? It’s like immaculate fucking conception. […]
So based on yesterday’s blog post, where I’m all like, HEY EMAILS ARE CONTRACTS, HOLY SHIT, you’re probably wondering if you need to bother with a formal contract at all. In fact, you’re probably thrilled at the idea of not having to bother with that formal legalese, because: You don’t want your clients to think […]
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