People ask me this cute shit ALL DAY LONG. It’s a very confusing topic, I suspect, because many folks assume that you are throwing up advertising banners from 1998, rockin’ those Google AdSense clicks like nobody’s business. To be fair, that is a thing—I’ve strategized with one company in particular doing 3-4 million every month in […]
Someone tells you that you did a great job, and what’s the first thing coming out of your mouth? OH NO BIGGIE, BARB, IT WAS NOTHING, REALLY—NO WORRIES, LEAST I COULD DO! We’re quick to diminish our efforts because taking credit for all the things somehow feels self-important; braggy; boastful; full-of-herself. Do this enough times, […]
LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]
Here’s a handy tip for writing headlines that inspire action: Start your headline with an action verb. (GENIUS, AM I RIGHT?) When you need to fighter pilot your to-do list… vs Fighter pilot your to-do list. Makes sense, doesn’t it? To inspire action, use action words. (And yes, “fighter pilot” is a verb […]
Andddddd it’s a wrap! We took The Cotswolds by motherloving storm this past week, as I led a cozy, intimate business retreat with five killer women in the English countryside, complete with fireside chats, darling little pubs, open-air picnics, tons of peppermint tea, and, of course, trekking around in our wellies through refreshingly moist meadows […]
A hundred years ago, I was in charge of writing and producing teaser commercials to let the public know that Seinfeld would soon be airing on the FOX network. There was just one catch: We couldn’t use the Seinfeld logo, the likeness, the music, or the footage. Not until the date the license became active, […]
There are the passionistas and the opportunists. The passionistas argue you should do what you love. The opportunists argue you should do what you see. In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. […]
Six years ago, I met a guy named Matthew Kimberley—that was my first mistake. I KID, I KID. Matthew’s a fantastic friend (and someone I admire very much as one of the foremost expert sales trainers in the world, that bastard) and I have the privilege of hosting him here in London this week while […]
I have this one tradition which is going to sound entirely fucking pompous but I’m going to say it, anyway, because there is a point and WE LOVE POINTS. One new pair of designer sunglasses every summer. It’s a small luxury, but one that I greatly enjoy, because the best rewards are the impractical ones; […]
So here’s a real pro tip: when you are wining and dining your brand new client, who has flown from New York City to London exclusively to work with you, and you’re trying to make a really sexy first impression, and you take her to a restaurant that’s been named one of Zagat’s number one […]
(Hopefully they didn’t drink TOO many mimosas.) Let’s move the conversation over there!
Look for “Yo, It’s Ash” – and check your promotions and spam folder. Once you find the email, drag it into your primary inbox, if you have one, so that way you won’t miss the one idea that could change everything. Together, we’ve got this!
