The Blog

260

READS

Not Sure What to Sell? Here’s a Shot of Inspiration.

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Business 101,

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406

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HEYYYY-OHHHHH, You Should Probably Register Your Trademark Before Someone Steals Your Business Name Out From Under You and Then You Want to Grab a Knife and COMMIT BLOODY, BLOODY MURDER

So yesterday I roll up to this hair salon in Salem, Massachusetts—because where else would you get your hair done when flying in from Central America? The owner had agreed to come in early to do the cut and color because apparently I am a demanding lunatic who needs to get on the road to […]

In: Business 101, Legal,

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371

READS

She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Business 101, Creating, Marketing,

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468

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A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

So last night, I hosted my bi-weekly Unf*ckwithable Girlfriends Q&A chat—aptly titled “Ash’s Cocktail Hour” (for the record, a gin and tonic made an appearance!), and one of the questions was this: With a limited marketing budget, what’s the one thing you’d do? And my answer was this: I would talk. I would talk about […]

In: Business 101, Hard Stuff, Marketing,

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213

READS

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: Business 101, Money Talk, Selling,

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