ASH AMBIRGE

Author, CEO & Founder

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The Way You Think About $1,000 Predicts How Easy (Or Hard) It’ll Be to Make Your Next $100,000

In: Money Talk

If you were to ask a divorced woman, mother of three, struggling to get by, whether or not $1,000 was a lot of money, she’d say—yes, that is what I need to feed my kids.

If you were to ask a successful New York lawyer, slick in his suit and tie, whether $1,000 was a lot of money, he’d say—no, that’s what I charge for an hour.

If you were to ask a fashion assistant, hungry for the world, whether $1,000 was a lot of money, she’d say—that’s what credit cards are for.

If you were to ask an entrepreneur, who eats risk for breakfast, whether $1,000 was a lot of money, he’d say—depends, how much money will I make in return?

And if you were to ask yourself whether $1,000 were a lot of money, you’d say ___________________________?

Cost is in the eye of the beholder.

One of the worst things you could do, then, is ask the improper person for their opinion on what you’re charging. My businessman fiancé, for example, having grown up in a developing country, still considers $10,000 to be a lot of money. And yet, it was hardly 24 hours before Heidi and I were booked solid for the London photoshoot and strategy sessions—each of which costs $10,000. (There’s now a sizable waiting list.) (And no, I didn’t consult him on what he thought first!)

A person’s perception of cost is a person’s reflection of their own money story.

And guess what? You aren’t in the business of letting everyone else’s story inform yours.

Don’t look for opinions. Look for evidence.

What you’ve done every single day of your life is worth noting.

May 7

2013

Are You Making Money or Losing It? Also: Porridge

May 7, 2013

It’s never just about the money coming in; you have to consider the money going out.  When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it?  If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of […]

In: Money Talk

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May 31

2019

How to Be a Bitch About Money: The 8 Money Policies Every Freelancer NEEDS to Avoid Getting Burned Like a Ham Sandwich—Including the Rock-Solid Refund Policy That Slays

May 31, 2019

Eight-thousand dollars. Eight-thousand dollars! EIGHT-THOUSAND DUH-OLLLL-ERS. That’s the (actual) amount of cold, hard cash one designer recently had charged backed by a client—and her credit card company sided with the client. Mother of ouch. More than that, though, this kind of crisis can be absolutely devastating to a freelance business that’s operating paycheck to paycheck, […]

In: Money Talk

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Apr 23

2014

Caution: Stop Masturbating With Your Money.

Apr 23, 2014

Last year I had $224,225.77 in business expenses. That’s a metric fuck ton of cash for a small business to be throwing down, and probably more than my mother ever made in her entire life. And yet, I’ve never been so pleased and here’s why: When you do it right, your expenses aren’t expenses. They’re […]

In: Money Talk

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Nov 1

2019

Pricing Your Stuff: THE DEEP, DARK SECRET YOU NEVER KNEW

Nov 1, 2019

Isn’t pricing a GROAN? Like, you physically groan when it’s time to “figure out your pricing,” because WHY DOES IT SEEM LIKE THE MOST ARBITRARY THING ON EARTH? How do I know if it’s right? Is it too high? Too low? Will anyone buy it? Am I selling myself short? Does the price match the […]

In: Money Talk

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Jun 14

2017

Spending Money is Not a Sacrifice, But a Strategy

Jun 14, 2017

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

In: Money Talk

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May 1

2019

YOU AREN’T CHARGING ENOUGH. Here Are Twenty Big, Fat Reasons Why.

May 1, 2019

Andddd (drum roll!) we continue our discussion about money with the biggest, hairiest, most existential question in all of entrepreneurship: “How much should I charge?” While other people are worried about how much they’re spending, YOU have the ass-clenching task of worrying about how much you’re earning. (Let’s be honest, your ass did clench up […]

In: Money Talk

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Oct 2

2012

Not Making As Much Money As You’d Like? Time to Fix That.

Oct 2, 2012

Money. You have enough, or you don’t. Over the years, I’ve do-si-doed around both sides of that dichotomy. As a pre-teen, my mom and I sometimes had to borrow money to buy a roll of one-ply toilet paper to get us through the weekend. Scott brand. I remember it was Scott, because it was always […]

In: Money Talk

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Apr 11

2019

Ladies: DO NOT LET THEM MONEY-SHAME YOU

Apr 11, 2019

You know what’s been blowing RIGHT up my skirt lately? That women are shamed for wanting money—as if this is a bad thing. We’re shamed for charging it, for thinking about it, and for daring to create something that we—brace yourselves, folks—want money for, in exchange. There’s this unspoken code of conduct that comes with […]

In: Money Talk

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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