ASH AMBIRGE

Author, CEO & Founder

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The Way You Think About $1,000 Predicts How Easy (Or Hard) It’ll Be to Make Your Next $100,000

In: Money Talk

If you were to ask a divorced woman, mother of three, struggling to get by, whether or not $1,000 was a lot of money, she’d say—yes, that is what I need to feed my kids.

If you were to ask a successful New York lawyer, slick in his suit and tie, whether $1,000 was a lot of money, he’d say—no, that’s what I charge for an hour.

If you were to ask a fashion assistant, hungry for the world, whether $1,000 was a lot of money, she’d say—that’s what credit cards are for.

If you were to ask an entrepreneur, who eats risk for breakfast, whether $1,000 was a lot of money, he’d say—depends, how much money will I make in return?

And if you were to ask yourself whether $1,000 were a lot of money, you’d say ___________________________?

Cost is in the eye of the beholder.

One of the worst things you could do, then, is ask the improper person for their opinion on what you’re charging. My businessman fiancé, for example, having grown up in a developing country, still considers $10,000 to be a lot of money. And yet, it was hardly 24 hours before Heidi and I were booked solid for the London photoshoot and strategy sessions—each of which costs $10,000. (There’s now a sizable waiting list.) (And no, I didn’t consult him on what he thought first!)

A person’s perception of cost is a person’s reflection of their own money story.

And guess what? You aren’t in the business of letting everyone else’s story inform yours.

Don’t look for opinions. Look for evidence.

What you’ve done every single day of your life is worth noting.

Apr 11

2019

Ladies: DO NOT LET THEM MONEY-SHAME YOU

You know what’s been blowing RIGHT up my skirt lately? That women are shamed for wanting money—as if this is a bad thing. We’re shamed for charging it, for thinking about it, and for daring to create something that we—brace yourselves, folks—want money for, in exchange. There’s this unspoken code of conduct that comes with […]

In: Money Talk

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Jun 9

2015

Making Money is Not as Hard as Most People Make It

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon […]

In: Money Talk

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Jul 14

2017

The Case For Charging Good Money (Featuring an $800 Example)

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

In: Money Talk

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Jun 14

2017

Spending Money is Not a Sacrifice, But a Strategy

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

In: Money Talk

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Sep 26

2013

How to Save Money For People Who Are Notoriously Bad At Saving Money

You haven’t started saving for retirement yet. You don’t know how you’re going to pay your taxes (because you haven’t been keeping up with—what are those silly things called?—quarterly payments.) You certainly don’t have a rainy day fund. <—Said while laughing hysterically into your beer. And college? Well, the kids will just have to open […]

In: Money Talk

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May 1

2019

YOU AREN’T CHARGING ENOUGH. Here Are Twenty Big, Fat Reasons Why.

Andddd (drum roll!) we continue our discussion about money with the biggest, hairiest, most existential question in all of entrepreneurship: “How much should I charge?” While other people are worried about how much they’re spending, YOU have the ass-clenching task of worrying about how much you’re earning. (Let’s be honest, your ass did clench up […]

In: Money Talk

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Apr 23

2014

Caution: Stop Masturbating With Your Money.

Last year I had $224,225.77 in business expenses. That’s a metric fuck ton of cash for a small business to be throwing down, and probably more than my mother ever made in her entire life. And yet, I’ve never been so pleased and here’s why: When you do it right, your expenses aren’t expenses. They’re […]

In: Money Talk

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