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The Way You Think About $1,000 Predicts How Easy (Or Hard) It’ll Be to Make Your Next $100,000

In: Money Talk

If you were to ask a divorced woman, mother of three, struggling to get by, whether or not $1,000 was a lot of money, she’d say—yes, that is what I need to feed my kids.

If you were to ask a successful New York lawyer, slick in his suit and tie, whether $1,000 was a lot of money, he’d say—no, that’s what I charge for an hour.

If you were to ask a fashion assistant, hungry for the world, whether $1,000 was a lot of money, she’d say—that’s what credit cards are for.

If you were to ask an entrepreneur, who eats risk for breakfast, whether $1,000 was a lot of money, he’d say—depends, how much money will I make in return?

And if you were to ask yourself whether $1,000 were a lot of money, you’d say ___________________________?

Cost is in the eye of the beholder.

One of the worst things you could do, then, is ask the improper person for their opinion on what you’re charging. My businessman fiancé, for example, having grown up in a developing country, still considers $10,000 to be a lot of money. And yet, it was hardly 24 hours before Heidi and I were booked solid for the London photoshoot and strategy sessions—each of which costs $10,000. (There’s now a sizable waiting list.) (And no, I didn’t consult him on what he thought first!)

A person’s perception of cost is a person’s reflection of their own money story.

And guess what? You aren’t in the business of letting everyone else’s story inform yours.

Don’t look for opinions. Look for evidence.

What you’ve done every single day of your life is worth noting.

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The other day I urged women: do not let them money shame you. Do not! Even though they’ll try to. Even though, because you’re a woman, you’ll be deemed “delusional” and “scammy” and “self-serving,” the more money you charge—even if it’s the going rate. And yet, when a man charges the same thing, they are […]

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The Case For Charging Good Money (Featuring an $800 Example)

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

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Oct 2


Not Making As Much Money As You’d Like? Time to Fix That.

Money. You have enough, or you don’t. Over the years, I’ve do-si-doed around both sides of that dichotomy. As a pre-teen, my mom and I sometimes had to borrow money to buy a roll of one-ply toilet paper to get us through the weekend. Scott brand. I remember it was Scott, because it was always […]

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Percentage Off or Flat Rate? How to Run a Sale That SELLS.

I hate rules. No swimming after eating. Let him call you. Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.) No white after Labor Day. And other silly rules like stay on your side of the road. …I kid, I kid. That last one can slide–as long as […]

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Jun 9


Making Money is Not as Hard as Most People Make It

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon […]

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Sep 13


If You’re Making Less Than $300,000, WE NEED TO TALK

$300,000 sounds like a big fucking number, doesn’t it? But I have to tell you, that with the tools we have nowadays with the Internet, there’s almost no reason why you shouldn’t / can’t be making this in your business—WHICH SOUNDS LIKE A POMPOUS THING TO SAY, I REALIZE, BUT AT THE SAME TIME, #TOUGHLOVE […]

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May 7


Are You Making Money or Losing It? Also: Porridge

It’s never just about the money coming in; you have to consider the money going out.  When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it?  If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of […]

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Sep 26


How to Save Money For People Who Are Notoriously Bad At Saving Money

You haven’t started saving for retirement yet. You don’t know how you’re going to pay your taxes (because you haven’t been keeping up with—what are those silly things called?—quarterly payments.) You certainly don’t have a rainy day fund. <—Said while laughing hysterically into your beer. And college? Well, the kids will just have to open […]

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Apr 23


Caution: Stop Masturbating With Your Money.

Last year I had $224,225.77 in business expenses. That’s a metric fuck ton of cash for a small business to be throwing down, and probably more than my mother ever made in her entire life. And yet, I’ve never been so pleased and here’s why: When you do it right, your expenses aren’t expenses. They’re […]

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In: Money Talk


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