ASH AMBIRGE

Author, CEO & Founder

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The Way You Think About $1,000 Predicts How Easy (Or Hard) It’ll Be to Make Your Next $100,000

In: Money Talk

If you were to ask a divorced woman, mother of three, struggling to get by, whether or not $1,000 was a lot of money, she’d say—yes, that is what I need to feed my kids.

If you were to ask a successful New York lawyer, slick in his suit and tie, whether $1,000 was a lot of money, he’d say—no, that’s what I charge for an hour.

If you were to ask a fashion assistant, hungry for the world, whether $1,000 was a lot of money, she’d say—that’s what credit cards are for.

If you were to ask an entrepreneur, who eats risk for breakfast, whether $1,000 was a lot of money, he’d say—depends, how much money will I make in return?

And if you were to ask yourself whether $1,000 were a lot of money, you’d say ___________________________?

Cost is in the eye of the beholder.

One of the worst things you could do, then, is ask the improper person for their opinion on what you’re charging. My businessman fiancé, for example, having grown up in a developing country, still considers $10,000 to be a lot of money. And yet, it was hardly 24 hours before Heidi and I were booked solid for the London photoshoot and strategy sessions—each of which costs $10,000. (There’s now a sizable waiting list.) (And no, I didn’t consult him on what he thought first!)

A person’s perception of cost is a person’s reflection of their own money story.

And guess what? You aren’t in the business of letting everyone else’s story inform yours.

Don’t look for opinions. Look for evidence.

What you’ve done every single day of your life is worth noting.

Mar 12

2013

Percentage Off or Flat Rate? How to Run a Sale That SELLS.

Mar 12, 2013

I hate rules. No swimming after eating. Let him call you. Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.) No white after Labor Day. And other silly rules like stay on your side of the road. …I kid, I kid. That last one can slide–as long as […]

In: Money Talk

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Jan 23

2014

Hourly or Retainer OR….

Jan 23, 2014

»  Cash flow challenged? »  Do a bunch of work you won’t get paid for until you bill next month? »  Burned in the past by clients who disappear & never actually pay the bill? No, this is actually not the opening to an infomercial, as much as I’d love to show up on my […]

In: Money Talk

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Aug 30

2016

$199 vs $200: The Difference of a Dollar is Never Just a Dollar

Aug 30, 2016

I was recently told a story about a man named Uncle Bill who went to Colombia, stayed in a hostel, and climbed the ladder into his bunk—even after the four bottles of wine. Uncle Bill wasn’t your average uncle, though. Uncle Bill was eighty-nine years old. Which sounds like a lot, when you say it out loud, […]

In: Money Talk

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Sep 13

2017

If You’re Making Less Than $300,000, WE NEED TO TALK

Sep 13, 2017

$300,000 sounds like a big fucking number, doesn’t it? But I have to tell you, that with the tools we have nowadays with the Internet, there’s almost no reason why you shouldn’t / can’t be making this in your business—WHICH SOUNDS LIKE A POMPOUS THING TO SAY, I REALIZE, BUT AT THE SAME TIME, #TOUGHLOVE […]

In: Money Talk

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May 1

2019

YOU AREN’T CHARGING ENOUGH. Here Are Twenty Big, Fat Reasons Why.

May 1, 2019

Andddd (drum roll!) we continue our discussion about money with the biggest, hairiest, most existential question in all of entrepreneurship: “How much should I charge?” While other people are worried about how much they’re spending, YOU have the ass-clenching task of worrying about how much you’re earning. (Let’s be honest, your ass did clench up […]

In: Money Talk

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Jul 14

2017

The Case For Charging Good Money (Featuring an $800 Example)

Jul 14, 2017

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

In: Money Talk

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Jun 14

2017

Spending Money is Not a Sacrifice, But a Strategy

Jun 14, 2017

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

In: Money Talk

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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