ASH AMBIRGE

Author, CEO & Founder

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When It’s Hard for People to Pick, The First Thing They Do Is Ditch

In: Starting an Online Business

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD.

First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding man advertising a blowout sale at a furniture warehouse.)

On that note, I tweeted this the other day:


Which is all to say that:

(a) I’ve ruined everything with this email.
(b) Apparently lots of other people have exclamation issues, too.
(c) Are we following each other on Twitter yet?!

Now then, the other reason I’m excited is because I just ordered a new microphone—in anticipation for something BIG we’ll be doing in the month of June to celebrate the new launch—and I thought that I should take the opportunity to let you know that I’ve hilariously been trying to order this microphone for months, but you know why I didn’t?

A heaping dose of decision paralysis.

I mean, Jesus Christ, Blue Mic, how many mics do you sell that look and do the exact same thing with the sole purpose of sending me into an existential tail spin? First world problems, I know, but it reminded me of something I’ve been wanting to mention to you here, which is that too many choices makes people angsty. You do not need fifty different options on your sales page. You do not need eleventy billion different products. You do not need five hundred colors and styles.

When it's hard for people to pick, the first thing they do is ditch.

I thought we could use some good, old-fashioned Dr. Seuss, so let’s all put that in our pipes and smoke it. More importantly, however, ***people don’t buy what they don’t understand.*** And giving them too many options makes it exceedingly difficult for them to understand which one is the best option for them.

Fortunately, when we launch the new site, you’ll be getting a really swanky email from me that asks you to choose just one of three options as to how we’re going to proceed next. Sort of like a choose your own adventure, Middle Finger Project style—isn’t this just getting more and more fun?

If you’re in for an even bigger, even better, even more inspirational / motivational / eye-opening / helpful-as-hell / balls to the wall adventure with me—never seen before?

It’s show time, baby.

And we’re just getting started.*

 

 

 

 

 

*As soon as the god damn mic gets here.

Aug 15

2017

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business

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Jun 5

2017

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Starting an Online Business

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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

In: Starting an Online Business

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Jun 2

2017

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

READ MORE >>

Mar 30

2012

How to Be Able to Travel Whenever You Want

Can we please talk about the fact that tonight, I’m getting a ride to the airport from a random, way-skinnier-than-me (and probably you) Vietnamese woman named Kim, who works at the random nail salon where I got a pedicure yesterday? Yeah. That’s fucking weird, and it’s totally happening. And I’m totally excited about it, mostly […]

In: Starting an Online Business

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May 30

2014

Is Your Package Big Enough?

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Sep 15

2011

Screw Being Your Own Boss

  Being your own boss is infinitely harder than having a boss, and by infinitely (which is a pain in the ass to spell), I mean 17,929,531.9045 times harder. Exact math. The next time I hear someone say that they want to be their own boss, I’m going to take the nearest rotten pork chop and slap […]

In: Starting an Online Business

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