ASH AMBIRGE

Author, CEO & Founder

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When It’s Hard for People to Pick, The First Thing They Do Is Ditch

In: Starting an Online Business

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD.

First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding man advertising a blowout sale at a furniture warehouse.)

On that note, I tweeted this the other day:


Which is all to say that:

(a) I’ve ruined everything with this email.
(b) Apparently lots of other people have exclamation issues, too.
(c) Are we following each other on Twitter yet?!

Now then, the other reason I’m excited is because I just ordered a new microphone—in anticipation for something BIG we’ll be doing in the month of June to celebrate the new launch—and I thought that I should take the opportunity to let you know that I’ve hilariously been trying to order this microphone for months, but you know why I didn’t?

A heaping dose of decision paralysis.

I mean, Jesus Christ, Blue Mic, how many mics do you sell that look and do the exact same thing with the sole purpose of sending me into an existential tail spin? First world problems, I know, but it reminded me of something I’ve been wanting to mention to you here, which is that too many choices makes people angsty. You do not need fifty different options on your sales page. You do not need eleventy billion different products. You do not need five hundred colors and styles.

When it's hard for people to pick, the first thing they do is ditch.

I thought we could use some good, old-fashioned Dr. Seuss, so let’s all put that in our pipes and smoke it. More importantly, however, ***people don’t buy what they don’t understand.*** And giving them too many options makes it exceedingly difficult for them to understand which one is the best option for them.

Fortunately, when we launch the new site, you’ll be getting a really swanky email from me that asks you to choose just one of three options as to how we’re going to proceed next. Sort of like a choose your own adventure, Middle Finger Project style—isn’t this just getting more and more fun?

If you’re in for an even bigger, even better, even more inspirational / motivational / eye-opening / helpful-as-hell / balls to the wall adventure with me—never seen before?

It’s show time, baby.

And we’re just getting started.*

 

 

 

 

 

*As soon as the god damn mic gets here.

Feb 22

2015

The Smell of Desperation

Feb 22, 2015

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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Jun 20

2013

23 (Surprising) Reasons To Work for Yourself

Jun 20, 2013

You discover things you never knew about yourself. For example, you know how sometimes people play that annoying game and ask you what you’d do if you only had 24 hours to live? And so you sit there and scratch your ass, and then say something poetic like, “I’d go to the beach and let […]

In: Starting an Online Business

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Nov 30

2012

The $2,000 Offer to LEAVE a Company

Nov 30, 2012

When I was hired as Director of PR for AWeber, the VP of Operations called me into his office two weeks after I had started, and offered me $2,000 to leave the company. “You’ve been here two weeks now,” he started, “and you probably have a good idea if this is a place you’re going […]

In: Starting an Online Business

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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

May 4, 2012

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

In: Starting an Online Business

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Aug 17

2017

“How Do You Make Money From a Blog / Social Media / Your Grandmother’s YouTube Channel?!”

Aug 17, 2017

People ask me this cute shit ALL DAY LONG. It’s a very confusing topic, I suspect, because many folks assume that you are throwing up advertising banners from 1998, rockin’ those Google AdSense clicks like nobody’s business. To be fair, that is a thing—I’ve strategized with one company in particular doing 3-4 million every month in […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

Feb 14, 2014

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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Jun 5

2017

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

Jun 5, 2017

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Starting an Online Business

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Apr 5

2013

Reason #959 to Start a Business

Apr 5, 2013

Employment freaks me out. It’s hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life. Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you’re […]

In: Starting an Online Business

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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