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When It’s Hard for People to Pick, The First Thing They Do Is Ditch

In: Starting an Online Business


First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding man advertising a blowout sale at a furniture warehouse.)

On that note, I tweeted this the other day:

Which is all to say that:

(a) I’ve ruined everything with this email.
(b) Apparently lots of other people have exclamation issues, too.
(c) Are we following each other on Twitter yet?!

Now then, the other reason I’m excited is because I just ordered a new microphone—in anticipation for something BIG we’ll be doing in the month of June to celebrate the new launch—and I thought that I should take the opportunity to let you know that I’ve hilariously been trying to order this microphone for months, but you know why I didn’t?

A heaping dose of decision paralysis.

I mean, Jesus Christ, Blue Mic, how many mics do you sell that look and do the exact same thing with the sole purpose of sending me into an existential tail spin? First world problems, I know, but it reminded me of something I’ve been wanting to mention to you here, which is that too many choices makes people angsty. You do not need fifty different options on your sales page. You do not need eleventy billion different products. You do not need five hundred colors and styles.

When it's hard for people to pick, the first thing they do is ditch.

I thought we could use some good, old-fashioned Dr. Seuss, so let’s all put that in our pipes and smoke it. More importantly, however, ***people don’t buy what they don’t understand.*** And giving them too many options makes it exceedingly difficult for them to understand which one is the best option for them.

Fortunately, when we launch the new site, you’ll be getting a really swanky email from me that asks you to choose just one of three options as to how we’re going to proceed next. Sort of like a choose your own adventure, Middle Finger Project style—isn’t this just getting more and more fun?

If you’re in for an even bigger, even better, even more inspirational / motivational / eye-opening / helpful-as-hell / balls to the wall adventure with me—never seen before?

It’s show time, baby.

And we’re just getting started.*






*As soon as the god damn mic gets here.

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How many books do you have in your Kindle library that you haven’t read yet? How many times have you said to yourself, “I should really learn how to write better copy,” or “I should really learn Photoshop,” or “I should really learn how to shower more regularly instead of rotting away in my yoga pants […]

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Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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