ASH AMBIRGE

Author, CEO & Founder

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Because You Don’t Want to Show Up At The Pearly Gates With a Big Ass Moral Hangover.

In: Feeling Dead and Uninspired

The phrase is simple: Goma moral.

Here, where I am in Costa Rica, it translates into “moral hangover,” and you've got one if you stayed out too late, drank too much, said something you regret, or acted in any way irresponsibly the day before…and you feel guilty as sin. Forget the physical hangover; the moral one is the one that'll get you. The one that hijacks early-morning positivity and manhandles it right into the trunk of a Caddy, causing you to wonder if you'll ever (…ever?) get it together.

And so I began to think: We all get moral hangovers from time to time. They're the feeling you get when you last-minute cancel on a friend. When you lash out in an email. And when you know damn well those enchiladas you've been eating every other day for lunch are the devil disguised in ooey, gooey drippy sharp white cheddar that slides down the back of your throat and simultaneously satisfies the fuck out of you AND makes you see red, all at once, because you know you shouldn't have BUT AT LEAST IT'S NOT CRACK.

Have you ever justified something to yourself that way before? I do it all the time.

I might drink all of these funky branded wines in one sitting…but at least I don't do crack.

I occasionally splurge on this outrageously obnoxious $153 facial moisturizerbut at least I don't do crack.

I love ignoring all my emails and staying up late to watch every single episode of 2 Broke Girls because I think Max is my long lost sibling and I'd wear Caroline's stupid pearls every single day for the rest of my life if I could look even 5% like her, BUT AT LEAST I DON'T DO CRACK.

Let me tell you: There's no kind of goma moral like spending the night throwing back five bottles of wine while dipping your pinky toe in rich people moisturizer and vowing to become more like a bunch of made-up TV characters all before dawn.

But here's a thought:
What if goma moral gets worse?

What if you spend your entire life blowing off what's really important to you?

Blowing off your heart promises.
Blowing off your bucket list.
Blowing off your business.
Blowing off yourself.

What kind of goma moral will you have then?

What kind of goma moral will you have when the boarding gate closes? When you could have, but didn't? When we can no longer decide who we become because who we've become has already decided for us?

Goma moral. While the phrase itself is simple, life, unfortunately, isn't.

Because in life, the only thing that's simple?

Is the decision to live it.

At the very best, you'll end up telling goma moral to kiss your ass.

And at the very worst?

You'll end up totally sucking, doing something you hate, and crying in bed at night while your bank account dwindles to a slow burn as you claw onto your last shreds of dignity before throwing your hands in the air and resorting to a promising career in off-track horse betting.

But, hey? At least you don't do crack.

Because if there's one thing I know for sure—

—it's that crack heads definitely can't afford a jar of that moisturizer, and this might be the first time that a regular hangover?

Is the better outcome.

May 31

2018

If Somebody Told Me to Pick a Husband at Age Twenty-Three, I’d Likely Be Waking Up Next to Some Guy Who Can’t Spell “Lemon.”

May 31, 2018

You know why we’re all unhappy and restless and jaded and depressed? LIFE IS BORING US TO TEARS. Boredom is the devil, but most people don’t realize they’re bored. They’re busy working. They’re busy running. They’re busy doing ALL THE ERRANDS and keeping up with those fucksticks, The Jones’. It doesn’t feel like they’re bored, […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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Jul 13

2010

Is It Your Own Fault?

Jul 13, 2010

I’ve been meeting a lot of truly smart, savvy, remarkable people lately. So many are saying to hell with the safety net, and are leaping toward their passions, and haven’t looked back since. On the same token, however, so many of those smart, savvy, remarkable people are not. Frankly, this makes me want to burst […]

In: Feeling Dead and Uninspired

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Oct 23

2012

How to Be a Human.

Oct 23, 2012

I sat in a plaza yesterday, behind La Moneda–Chile’s version of The White House. Diagonal paths come from all directions and meet up in the center, before darting off in opposite directions. People walk gruffly, generally ignoring one another–cell phones, busy faces, stern looks, fast paces. And just like in plazas everyday across the world… […]

In: Feeling Dead and Uninspired

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Feb 8

2019

I Hate Mantras, And YET—I Love This One for When You’re Kinda Sorta Shitting Your Pants

Feb 8, 2019

I have a mantra (despite wanting to slit my throat upon hearing the word “mantra.”) Are you ready? My mantra is this: WHO CARES HOW YOU FEEL ABOUT IT? GO ANYWAY. Which sounds really kinda wrong, right? We’re a culture based on f-e-e-e-e-e-e-l-i-n-g-s. But sometimes, you have to override the ones that I call false […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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