ASH AMBIRGE

Author, CEO & Founder

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HAHAHAHAHAHAHAHAHAHAHA MISSION STATEMENTS. (Really?)

In: Branding, Business 101, Communication,

The other day I saw a Twitter bio that said something to the effect of:

We craft effective solutions for your design needs.

And I wanted to kill myself. Like, just up and off myself on the spot. This old-school, “mission statement-esque” language has no place in a modern context.

Effective is already the expectation.
Solutions are why everyone’s in business.
And what are my “needs,” anyway?

You’re talking but you’re saying nothing.

We need you to be human.

Don’t tell us your mission statement—stand up and make one.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Branding, Creating, Success,

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become unf*ckwithable

What does it mean to be Unf*ckwithable? View the 10 commandments >>

 

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