ASH AMBIRGE

Author, CEO & Founder

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HAHAHAHAHAHAHAHAHAHAHA MISSION STATEMENTS. (Really?)

In: Branding, Business 101, Communication,

The other day I saw a Twitter bio that said something to the effect of:

We craft effective solutions for your design needs.

And I wanted to kill myself. Like, just up and off myself on the spot. This old-school, “mission statement-esque” language has no place in a modern context.

Effective is already the expectation.
Solutions are why everyone’s in business.
And what are my “needs,” anyway?

You’re talking but you’re saying nothing.

We need you to be human.

Don’t tell us your mission statement—stand up and make one.

take the

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380

READS

The Noodle Test: Is Your Business Idea Any Good?

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Branding, Business 101,

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483

READS

Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Branding, Selling,

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How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

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