ASH AMBIRGE

Author, CEO & Founder

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HAHAHAHAHAHAHAHAHAHAHA MISSION STATEMENTS. (Really?)

In: Branding, Business 101, Communication,

The other day I saw a Twitter bio that said something to the effect of:

We craft effective solutions for your design needs.

And I wanted to kill myself. Like, just up and off myself on the spot. This old-school, “mission statement-esque” language has no place in a modern context.

Effective is already the expectation.
Solutions are why everyone’s in business.
And what are my “needs,” anyway?

You’re talking but you’re saying nothing.

We need you to be human.

Don’t tell us your mission statement—stand up and make one.

2,226

READS

Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: Branding, Communication, Confidence,

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630

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Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Branding, Marketing, Success,

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405

READS

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,

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