ASH AMBIRGE

Author, CEO & Founder

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On Branding Your Work With Balls (Featuring THE BEST QUESTION EVER)

In: WTF Is Marketing?

What are you the poster child for?

Now this is a great fucking question. I like it because it cuts straight to the meat—none of this “if you were a flying pony, what color would your saddle be?” nonsense. If you’re trying to brand yourself—or, hey, even figure out the theme of your work, your book, your message or your online dating profile—this is a question that can net you some real answers.

What are you the poster child for?

My answer is simple: women who disobey. Not copywriting. Not online business. Not creativity, or kittens, or boobs. While all of those things do fall within my wheelhouse—except for kittens, fuck them*—none of them are a big idea. They’re pieces of what you do, but what about who you are? What do you represent? And what do you want your creation to represent?

Too often, brilliant work gets trivialized.

Too often, we drown in our own details, unable to see that we’re all poster children for something—whether we’ve chosen our own image or not.

 

*I actually really want a kitten, I lied.

**If you aren’t a poster child for anything, work on your passions instead of your business.

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Get More Clients + Customers: The One Step You Absolutely, Under No Circumstance, Aren’t Allowed to Skip. Rahr.

Remember Monday’s riveting post where I swore less than usual, pretended to be a drunken Spanish sailor and emphasized the importance of getting clients and customers in the door? If you don’t, Ginkgo Biloba comes highly recommended. By herbalists, not me. I tried that shit once and it did absolutely nothing to help me remember […]

In: WTF Is Marketing?

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You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

In: WTF Is Marketing?

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2,151

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On Getting the World to Pay Attention to You

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: WTF Is Marketing?

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Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: WTF Is Marketing?, WTF, Writing WHY ARE YOU HARD

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