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Category: Starting an Online Business

Digital Creators Shouldn’t Build a Team Unless They Like Babysitting……A Lot.

Got my 2021 financial package back from Bench*! (Okay, fine—they sent it to me a while ago but I’m really just reviewing in depth now.) I LOVE when they send me my end-of-year reports—balance sheet, income statement, general ledger, monthly balance sheets—which I then literally turn over to my accountant at tax time and it’s the easiest thing I’ve ever done. No scrambling, no trying to figure out what I can write off, no entire weekends spent trying to categorize

Mar 23, 2022

Want to Earn a Damn Good Living as a Creator? Keep. It. Simple.

So, I woke up this morning and started working on…………two new books. WHO AM I?!?! The first is a non-fiction book that examines how different people around the world find joy—and how we can all get a little bit more of it in our daily lives. Which is to say: move the f**k over, Bill Bryson! I’m coming for you! (But, no, really. Wouldn’t it be great if Bill Bryson and Caitlin Moran had a literary baby? That’s what I’m

Mar 21, 2022

Your Happiness 401(k): Are You Budgeting Enough Joy in Your Life?

In my twenties I hated routine—but that’s because I confused it for stagnancy. Anything that whiffed of repetition was automatically on my shit list: schedules, affirmations, habits, recurring obligations, things that put a vise on my freedom. I never wanted to live feeling beholden to a calendar, letting it rule my days more than I did. To me, routines were for the weak: people who weren’t disciplined enough to get it done without force. When I’d get on interviews and

Mar 18, 2022

Burned Out? Doing This Daily Changed My Life

You know what the biggest cause of burn out is? BEING SMART. There, I said it! If you are smart, and you are driven, and you have actual ambitions beyond “beat Princess Beefcurtains in the next level of Fortnite” then you are likely going to suffer from a whole RAGING RIVER of problems that normal people do not have. One of those problems is overthinking something you said to the neighbor three years ago. ?‍♀️ And another is feeling like

Mar 16, 2022

3 Mistakes EVERYONE Makes With Their Homepage Headline (That Can Seriously Flatline Your Messaging)

Things that are hard: opening literally any package of scissors, planks, death, restraining yourself around a person who’s sniffling (my biggest pet peeve), realizing you are too fat to go indoor skydiving (legit just happened to me), and scrubbing the water rings off of your glass cooktop stove. Things that are harder: Writing your homepage headline when you have zero clarity about your brand promise, your brand positioning, and your value proposition. ? Ugh, did you just groan?? Was that

Mar 11, 2022

How to Nail Your Friggin’ Message, Once and For All, Using This Trick

If there were a richter scale of “OH F**K,” you know which two questions top the charts for creators? So, what do you do? Can you send over your professional bio? kisssssesssss LAWDY, LAWD. The two worst questions in the history of working for yourself. (That and “how much money did you make last year?” which, for the record, only entitled d-bags ask.) These are the kinds of questions that can make a person do terrible, horrible things—like give up

Mar 10, 2022

How to Market Yourself in 2022—And Make ALL The Clients Come to Your Yard

The biggest question I get asked about starting a business: How the hell do I market myself? Usually this is accompanied by a downtrodden face of doom, and sometimes a teeny, tiny fart. For this, my friend, is the question of the times: the creator economy has made normal people who would normally only be worried about hiding from the neighbors, NEED TO WORRY ABOUT OTHER WEIRD THINGS, TOO. (As if we all needed something else to concern ourselves with

Feb 24, 2022

Read If You’re Thinking, “I Want to Go Freelance, But Who the Hell is Going to Pay Me?!”

The first time I ever thought about striking it out on my own as a professional freelance writer, you know what held me back? Not “fear.” <–Gaaaaad, the overuse of this word can eat my armpit. Not a lack of conviction in my abilities. Not imposter syndrome.Not the fact that I had no fucking idea what a “copy deck” was, or how to make one. You know what it was? The Winner’s Circle Sports Bar in Exton, Pennsylvania. THIS PLACE.

Feb 26, 2021
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© The Middle Finger Project with Ash Ambirge