The Blog

2,544

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The Top 10 Commandments of Becoming Unf*ckwithable

Thou shall not wait for an imaginary endorsement from The Committee of True and Actual Greatness to affirm that you’re good enough to put your work out there. The traditional meritocracy meant that you could work your way up the ladder—but you’d have to wait for some creep to give you permission to climb each […]

In: Business 101, Life, Success,

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285

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The Noodle Test: Is Your Business Idea Any Good?

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Branding, Business 101,

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249

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Burnout Doesn’t Come From Your Business

At one point or another, you’ll question your work. You’ll question what you do, and whether you like doing it, and you’ll wonder if you’re on the right path, after all. At one point or another, you’ll be convinced that you hate your work. You’ll be disappointed by clients, discouraged by logistics, and burnt out […]

In: Business 101, Hard Stuff,

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405

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How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: Business 101, Marketing,

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306

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Where’s The Money, Honey?

You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which is striking since, you know, there are, like, five seats up there, compared to the bajillion the rest of […]

In: Business 101, Money Talk,

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