Category: Starting an Online Business

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of bug.) “We’ve been talking about this for years.” “We have a really good idea.” “We both need this so much,” they said. And then they’d

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding man advertising a blowout sale at a furniture warehouse.) On that note, I tweeted this the other day: Which is all to say that: (a)

Knowing How You Spend Your Time Is Just as Important As Knowing How You Spend Your Money

I track every single minute of my time. I can tell you exactly how many hours I’ve been writing my new book, exactly how many hours I write for this blog, exactly how many hours I dedicate to creating our courses, even how many hours a word branding project takes me, start to finish, on the delightful occasion when I do these—including phone calls, email correspondence, and administrative tasks like sending contracts and invoices. I do this, not because I

More Work Doesn’t Mean More Money. It Means More Work.

I like gel eggs. (WHO’S WITH ME ON THIS?) But I can never get the gel eggs just right, because they always turn out too dry, or undercooked. It’s hard to get that perfect precision. Then I bought a new pan. Made the gel eggs on the first try. The tools you use are as important as the work you put into it. Better outcome. Less cursing. That’s one reason why I’m switching these daily emails to a new provider

The Noodle Test: Is Your Business Idea Any Good?

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only so many types of pasta. But new and upcoming restaurants don’t need to invent a brand new kind of noodle—they just have to take

“Oh Crap! What if I’m New At This + Don’t Have Any Testimonials?!”

This is a really common question that a lot of new business owners ask, and you know why I think this is? Because the minute we go into business for ourselves, you know what we all have the instinct to do? PUT OUR MASKS ON. Don’t we? We put those masks firmly upon our face and say: I am someone legitimate! I am a professional! I am worth spending money on! I am good enough! I promise, I am! (AND

My Top 5 Makeup Tips for Working From Home—And NOT Looking Like a Total Soiled Sloth :)

Hi! You are going to think I’m positively off my rocker, but I made you a video containing my very own top five makeup tips for NOT looking like a soiled sloth while working from home. Because WORKING FROM HOME IS HARD AND WE NEED ALL THE HELP WE CAN GET. (Also, because last week one of our Unf*ckwithable Girlfriends—a fabulous photographer named Heidi—rocked a Facebook Live for all of us on how to look hot for the camera, and

How to Start a Blog (Without Wanting to Kill Yourself) [PART II]

Want to start a blog? Read Part I of this series first! So this morning when I was sitting here looking like an absolute homeless person, I was doing what I do every morning: tiptoeing into my brain and and dragging memories out with a sledgehammer, AKA WRITING. I do this every morning for no less than three hours, but very often five or six, because once I get going, it’s like prying a teenager away from a Playstation. (Seriously,

How to Start a Blog (Without Wanting to Kill Yourself)

  I GIVE UP: WHERE IS EVERYBODY?! In 2009 I started this blog and I remember thinking that pretty soon EVERYONE was going to be doing it—My friends! My lovers! My former teachers! That neighbor with the soupy ass! (sweatpants can be evil)—and the gig was going to be up, because I HAD DISCOVERED THE SECRET TO ALL THE THINGS (not to mention making my first $103,000 that year—which, trust me, was a f*ck ton back then). I remember thinking:

HOLY BUTTERNUTS I MADE A VIDEO. (P.S. IT’S OUTRAGEOUS. WITH CAPS. ALL OF THEM. )

Hold all the pumpkin rolls: I’VE DONE IT, YOU GUYS. I’VE FINALLY DONE VIDEO. I’m pretty sure that giving me a camera was a very bad idea. Or a very good idea—I can’t tell yet. But I can tell you this—I AM HAVING WAY TOO MUCH FUN. For the love of a laugh, it’s called: What Freelancers, Creatives & Business Owners Are Really Thinking. (You didn’t think this was going to be a serious lecture did you?) It’s two minutes