THANK VODKA this isn’t going to happen a lot (because I know you, and I know you’re excellent at what you do) but every once in a while you’ll start a project with a client who is literally from Mars, or you’ll get that scammer asshat who buys your digital product and then requests a […]
So based on yesterday’s blog post, where I’m all like, HEY EMAILS ARE CONTRACTS, HOLY SHIT, you’re probably wondering if you need to bother with a formal contract at all. In fact, you’re probably thrilled at the idea of not having to bother with that formal legalese, because: You don’t want your clients to think […]
I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative work, at some point you will need to request client feedback before you can move onto the next stage. Maybe you […]
If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]
When I worked in magazine advertising sales, every year we were sent a copy of the new rate cards from corporate. And every year, we account executives would then proceed to send an email to our clients that would say: “Hey, Janey-babe! Here’s the new 2018 rate card for your records.” It wasn’t personal. Nor […]
Do the work the hard way first. Do it the long way, the tedious way, the time-consuming way. Do it until your brain aches and your fingers bleed. Do it until you are sure that you have never done better work before in your life. Now, hand it to the client. The work should never, […]
There’s a line in the show Suits when Harvey Specter says: “I AM the best. And I didn’t get that way by letting other people call the shots.” By “other people,” he’s referring to his clients, of course, all of whom have paid him very good money to do what he does best—and yet still attempt […]
“That woman I’m always talking about on the Internet—she’s coming to England!” This was (ever so flatteringly) what Client #5, the last client we have the privilege of working with here in London, told us she said to her father as she raced down the stairs in a small town in the north, the moment […]
She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]
Know the way you work best. If you hate email, ask your clients to Vox you, instead. If you hate being that accessible, ask them to set up a call. If you never want to answer another Facebook message again, don’t. If you don’t ever want to work another Monday in your life, design it […]
(Hopefully they didn’t drink TOO many mimosas.) Let’s move the conversation over there!
Look for “Yo, It’s Ash” – and check your promotions and spam folder. Once you find the email, drag it into your primary inbox, if you have one, so that way you won’t miss the one idea that could change everything. Together, we’ve got this!
