The Blog

Dec 6

2017

The #1 Thing Your Clients Secretly Don’t Want You to F*ck Up

So the other day I almost got a boob job. Except by “boob job,” what I really mean to say is BREAST REDUCTION. You know how some people spontaneously splurge at, like, Target? It was sort of like that, except I had already been doing tons of research on the website Real Self, and had […]

In: Client Nightmares

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Aug 31

2017

The Three-Deadline Rule for Requesting Client Feedback

I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative work, at some point you will need to request client feedback before you can move onto the next stage. Maybe you […]

In: Client Nightmares

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Aug 8

2017

My Two-Word Trick for Getting Over the Hump When You Have ZERO Motivation to Work On That Awful Client Project and You Sorta Kinda Hate Life and Humans In General and SOMEBODY SAVE MEEEEEEEE

When you’re having trouble finding the motivation, reframe it. Back in the day when I was young and silly and wasn’t selective about the types of clients I was writing for (AND WE ALL KNOW HOW FAR THAT RABBIT HOLE GOES), I’d often find myself doing work I didn’t particularly want to be doing. Can […]

In: Client Nightmares

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Jul 12

2017

The Other 50%: What Your Clients Really Want

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Client Nightmares

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May 23

2017

You Don’t Have to Be an Asshole to Be an Authority

There’s a conflict between authority and earnestness. You want to be viewed as an expert…but you also want to be down-to-earth. You want people to respect you…but you also want to be relatable. You want to command high fees…but you also want to be accessible. Most people flip flop back and forth between these two […]

In: Client Nightmares

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May 7

2017

Sometimes “It Is What It Is” = Best Business Policy of All

Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking love it. 2) Not for me. And that is what the branding is meant to do—attract the people who will love them, while actively repelling the people […]

In: Client Nightmares

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May 5

2015

Ass-Scratching Business Conundrum: Is It Worth It to Go Out of Your Way…Or Not?

You know what’s really messed up? Internet connections. Here we are building these creepy little awesome robots that get injected INSIDE YOUR BODY to cure cancer….making camouflage suits inspired by the octopus that automatically read their environment and adapt to mimic their surroundings, and coming out with wireless electricity, for the love of Edison…but you […]

In: Client Nightmares

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Dec 3

2014

How to Say No To Your Clients Without Being a Bitch

I want to talk about managing clients today, because everybody seems to have a love/hate relationship with theirs, and my theory is that the hate part comes from one of two sources: Tightwads. (Don’t work with them.) Not knowing how to tell them to BACK OFF, HOMIE. Begin a slow clap if you’ve experienced this popular scenario: Client pays […]

In: Client Nightmares

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