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How to (Naturally!) Transition Into a Good-Natured Sales Pitch Over The Phone—Without Seeming Like a Total Greedy, Awkward, Weirdo Troll

It’s the moment you’ve been dreading. You’re there, on the phone. It’s almost time to wrap up. There’s THE awkward silence. You know you’re suppose to try and sell them some kind of 3-month package—or some other salesy bullshit—but how do you transition the godforsaken conversation?! This is so not natural for you. The whole […]

In: Clients, Communication, Selling,

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“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: Business 101, Clients, Confidence,

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The One Line Script That Will Help You Raise Your Rates Without Sweating, Swearing or Sounding Like a Greedy, No-Good, Finger-Licking Arse

When I worked in magazine advertising sales, every year we were sent a copy of the new rate cards from corporate. And every year, we account executives would then proceed to send an email to our clients that would say: “Hey, Janey-babe! Here’s the new 2018 rate card for your records.” It wasn’t personal. Nor […]

In: Clients, Communication, Money Talk,

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Good Work Should Never Come Easy

Do the work the hard way first. Do it the long way, the tedious way, the time-consuming way. Do it until your brain aches and your fingers bleed. Do it until you are sure that you have never done better work before in your life. Now, hand it to the client. The work should never, […]

In: Clients, Creating, Writing,

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