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So the other day I almost got a boob job. Except by “boob job,” what I really mean to say is BREAST REDUCTION. You know how some people spontaneously splurge at, like, Target? It was sort of like that, except I had already been doing tons of research on the website Real Self, and had […]
I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative work, at some point you will need to request client feedback before you can move onto the next stage. Maybe you […]
There’s a line in the show Suits when Harvey Specter says: “I AM the best. And I didn’t get that way by letting other people call the shots.” By “other people,” he’s referring to his clients, of course, all of whom have paid him very good money to do what he does best—and yet still attempt […]
When you’re having trouble finding the motivation, reframe it. Back in the day when I was young and silly and wasn’t selective about the types of clients I was writing for (AND WE ALL KNOW HOW FAR THAT RABBIT HOLE GOES), I’d often find myself doing work I didn’t particularly want to be doing. Can […]
She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]
Know the way you work best. If you hate email, ask your clients to Vox you, instead. If you hate being that accessible, ask them to set up a call. If you never want to answer another Facebook message again, don’t. If you don’t ever want to work another Monday in your life, design it […]
There’s a conflict between authority and earnestness. You want to be viewed as an expert…but you also want to be down-to-earth. You want people to respect you…but you also want to be relatable. You want to command high fees…but you also want to be accessible. Most people flip flop back and forth between these two […]
Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking love it. 2) Not for me. And that is what the branding is meant to do—attract the people who will love them, while actively repelling the people […]
You know what’s really messed up? Internet connections. Here we are building these creepy little awesome robots that get injected INSIDE YOUR BODY to cure cancer….making camouflage suits inspired by the octopus that automatically read their environment and adapt to mimic their surroundings, and coming out with wireless electricity, for the love of Edison…but you […]
I want to talk about managing clients today, because everybody seems to have a love/hate relationship with theirs, and my theory is that the hate part comes from one of two sources: Tightwads. (Don’t work with them.) Not knowing how to tell them to BACK OFF, HOMIE. Begin a slow clap if you’ve experienced this popular scenario: Client pays […]
