ASH AMBIRGE

Author, CEO & Founder

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You Don’t Have to Be an Asshole to Be an Authority

In: Client Nightmares

There’s a conflict between authority and earnestness.

You want to be viewed as an expert…but you also want to be down-to-earth.

You want people to respect you…but you also want to be relatable.

You want to command high fees…but you also want to be accessible.

Most people flip flop back and forth between these two extremes. They’re either all business—but missing any real connection—or they’re all earnestness—but missing the respect.

But this isn’t a zero sum game. You don’t need to give up either to have the other.

You can become an earnest authority, as I like to call it, by taking a hard line—but by doing it in the most generous and loving way possible. It’s less about what you do, and more about the way you do it. Learning how to communicate with elegance is, once again, the top secret star of the show.

You don’t have to be an asshole to be an authority.

You don’t have to be a pushover to be caring.

But you do have to learn how to speak.

Perhaps easier done than said?

Nov 12

2012

Resent Your Clients?

Nov 12, 2012

Too often you do things you shouldn’t. Because you worry that if you don’t answer that email at 11pm, if you don’t squeeze them in this week, if you don’t work within their budget, if you don’t do the extra round of revisions for free, if you don’t accept their god damn Facebook request, there’s […]

In: Client Nightmares

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Jul 18

2012

The Secret to Avoiding Pain In The Ass Clients

Jul 18, 2012

If you’ve never had a Brazilian wax, I’m pretty sure you should try it. Not only will you feel supremely sexy, but you’ll also never complain again about stubbing your toe, jamming a finger, getting a paper cut, or getting violently smashed in the face with a crowbar. Compared to the pain of a Brazilian, […]

In: Client Nightmares

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May 5

2015

Ass-Scratching Business Conundrum: Is It Worth It to Go Out of Your Way…Or Not?

May 5, 2015

You know what’s really messed up? Internet connections. Here we are building these creepy little awesome robots that get injected INSIDE YOUR BODY to cure cancer….making camouflage suits inspired by the octopus that automatically read their environment and adapt to mimic their surroundings, and coming out with wireless electricity, for the love of Edison…but you […]

In: Client Nightmares

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Jul 12

2017

The Other 50%: What Your Clients Really Want

Jul 12, 2017

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Client Nightmares

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May 22

2014

10 Phrases You Need to Eighty-Six From Client Emails…FOREVER.

May 22, 2014

Everybody worries about being nice these days. We tiptoe around our own words, soften everything we say, and generally ask permission to have our own opinion. But unfortunately, nice isn’t a selling point. People do business with competent people, with smart people, with successfully branded people, with interesting people, with creative people, and with people […]

In: Client Nightmares

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Nov 7

2013

How to Raise Your Rates (Without Pissing Anyone Off)

Nov 7, 2013

Money: Love making it. Hate asking for it. (Unless the Tooth Fairy’s involved, in which case it’s all PAY UP, ASSHOLE.) Money talk makes us sweaty and uncomfortable and fidgety—mostly because we’re all trying to pretend money “ain’t a thing” when, in reality, it is a thing, and it’s called shoes. But just because you’d rather talk […]

In: Client Nightmares

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May 23

2017

You Don’t Have to Be an Asshole to Be an Authority

May 23, 2017

There’s a conflict between authority and earnestness. You want to be viewed as an expert…but you also want to be down-to-earth. You want people to respect you…but you also want to be relatable. You want to command high fees…but you also want to be accessible. Most people flip flop back and forth between these two […]

In: Client Nightmares

READ ME >>

Jan 16

2014

Your Genius Isn’t Always Obvious

Jan 16, 2014

You know when someone questions one of your decisions, and you smile and nod politely, but in your head you’re all, “I DON’T NEED TO JUSTIFY MY DECISIONS TO YOU! WHO ARE YOU? OF COURSE YOU WOULDN’T SUPPORT MY DECISION, PERSON WHO HAS NEVER DONE ANYTHING, EVER. WHAT WOULD YOU KNOW? YOU DON’T EVEN HAVE […]

In: Client Nightmares

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