ASH AMBIRGE

Author, CEO & Founder

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My Two-Word Trick for Getting Over the Hump When You Have ZERO Motivation to Work On That Awful Client Project and You Sorta Kinda Hate Life and Humans In General and SOMEBODY SAVE MEEEEEEEE

In: Client Nightmares

When you’re having trouble finding the motivation, reframe it.

Back in the day when I was young and silly and wasn’t selective about the types of clients I was writing for (AND WE ALL KNOW HOW FAR THAT RABBIT HOLE GOES), I’d often find myself doing work I didn’t particularly want to be doing. Can you fucking imagine? Work that felt like actual, physical torture. I’d look at the page and my brain would be like, SHUT DOWN NOW! SHUT DOWN NOW! DO NOT WANT TO THINK ABOUT THIS! (Try writing case studies for large medical device companies who are coming out with the latest innovation in hardware for surgical screws…..annnnnnnd I rest my case.)

There was one trick I had up my sleeve, though, that always made the work 10x easier—and about 50x more enjoyable. Two words:

Award-winning.

Every single time I was struggling, I’d shift the focus from “this work I hate and cannot stand” to “if I had to turn this into an award-winning piece of writing, how would I do it?”

Reframing the work into a personal creative challenge—something I was doing for me, instead of a client that was rather unbearable—always helped me shift my mindset and get into the right headspace. And as an added bonus?

When you aim for award-winning work, you end up with award-winning work.

Sometimes, you just need to remind yourself that every project is an opportunity for you to be great—even if the work itself isn’t.

Dec 3

2014

How to Say No To Your Clients Without Being a Bitch

Dec 3, 2014

I want to talk about managing clients today, because everybody seems to have a love/hate relationship with theirs, and my theory is that the hate part comes from one of two sources: Tightwads. (Don’t work with them.) Not knowing how to tell them to BACK OFF, HOMIE. Begin a slow clap if you’ve experienced this popular scenario: Client pays […]

In: Client Nightmares

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Aug 31

2017

The Three-Deadline Rule for Requesting Client Feedback

Aug 31, 2017

I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative work, at some point you will need to request client feedback before you can move onto the next stage. Maybe you […]

In: Client Nightmares

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Nov 7

2013

How to Raise Your Rates (Without Pissing Anyone Off)

Nov 7, 2013

Money: Love making it. Hate asking for it. (Unless the Tooth Fairy’s involved, in which case it’s all PAY UP, ASSHOLE.) Money talk makes us sweaty and uncomfortable and fidgety—mostly because we’re all trying to pretend money “ain’t a thing” when, in reality, it is a thing, and it’s called shoes. But just because you’d rather talk […]

In: Client Nightmares

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May 5

2015

Ass-Scratching Business Conundrum: Is It Worth It to Go Out of Your Way…Or Not?

May 5, 2015

You know what’s really messed up? Internet connections. Here we are building these creepy little awesome robots that get injected INSIDE YOUR BODY to cure cancer….making camouflage suits inspired by the octopus that automatically read their environment and adapt to mimic their surroundings, and coming out with wireless electricity, for the love of Edison…but you […]

In: Client Nightmares

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Nov 12

2012

Resent Your Clients?

Nov 12, 2012

Too often you do things you shouldn’t. Because you worry that if you don’t answer that email at 11pm, if you don’t squeeze them in this week, if you don’t work within their budget, if you don’t do the extra round of revisions for free, if you don’t accept their god damn Facebook request, there’s […]

In: Client Nightmares

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Jul 18

2012

The Secret to Avoiding Pain In The Ass Clients

Jul 18, 2012

If you’ve never had a Brazilian wax, I’m pretty sure you should try it. Not only will you feel supremely sexy, but you’ll also never complain again about stubbing your toe, jamming a finger, getting a paper cut, or getting violently smashed in the face with a crowbar. Compared to the pain of a Brazilian, […]

In: Client Nightmares

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May 23

2017

You Don’t Have to Be an Asshole to Be an Authority

May 23, 2017

There’s a conflict between authority and earnestness. You want to be viewed as an expert…but you also want to be down-to-earth. You want people to respect you…but you also want to be relatable. You want to command high fees…but you also want to be accessible. Most people flip flop back and forth between these two […]

In: Client Nightmares

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Jul 12

2017

The Other 50%: What Your Clients Really Want

Jul 12, 2017

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Client Nightmares

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