ASH AMBIRGE

Author, CEO & Founder

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The Other 50%: What Your Clients Really Want

In: Client Nightmares

She looked at me with worried eyes.

“Do you really think my business is going to be great?” she asked, clenching her hands together.

That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it.

“J,” I said, turning to face her. I placed my hands on her shoulders, and looked her directly in the eyes. “I’m the best writer in this business. And I’ve got you.

A look of relief spread across her face, and she smiled.

Fifty percent of what a client hires you for, is what you can do for them. The other fifty percent, however, is what you can be for them.

Sometimes, the deliverable is not always what you think.

May 5

2015

Ass-Scratching Business Conundrum: Is It Worth It to Go Out of Your Way…Or Not?

You know what’s really messed up? Internet connections. Here we are building these creepy little awesome robots that get injected INSIDE YOUR BODY to cure cancer….making camouflage suits inspired by the octopus that automatically read their environment and adapt to mimic their surroundings, and coming out with wireless electricity, for the love of Edison…but you […]

In: Client Nightmares

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Jan 16

2014

Your Genius Isn’t Always Obvious

You know when someone questions one of your decisions, and you smile and nod politely, but in your head you’re all, “I DON’T NEED TO JUSTIFY MY DECISIONS TO YOU! WHO ARE YOU? OF COURSE YOU WOULDN’T SUPPORT MY DECISION, PERSON WHO HAS NEVER DONE ANYTHING, EVER. WHAT WOULD YOU KNOW? YOU DON’T EVEN HAVE […]

In: Client Nightmares

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Dec 3

2014

How to Say No To Your Clients Without Being a Bitch

I want to talk about managing clients today, because everybody seems to have a love/hate relationship with theirs, and my theory is that the hate part comes from one of two sources: Tightwads. (Don’t work with them.) Not knowing how to tell them to BACK OFF, HOMIE. Begin a slow clap if you’ve experienced this popular scenario: Client pays […]

In: Client Nightmares

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Aug 8

2017

My Two-Word Trick for Getting Over the Hump When You Have ZERO Motivation to Work On That Awful Client Project and You Sorta Kinda Hate Life and Humans In General and SOMEBODY SAVE MEEEEEEEE

When you’re having trouble finding the motivation, reframe it. Back in the day when I was young and silly and wasn’t selective about the types of clients I was writing for (AND WE ALL KNOW HOW FAR THAT RABBIT HOLE GOES), I’d often find myself doing work I didn’t particularly want to be doing. Can […]

In: Client Nightmares

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Nov 12

2012

Resent Your Clients?

Too often you do things you shouldn’t. Because you worry that if you don’t answer that email at 11pm, if you don’t squeeze them in this week, if you don’t work within their budget, if you don’t do the extra round of revisions for free, if you don’t accept their god damn Facebook request, there’s […]

In: Client Nightmares

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May 23

2017

You Don’t Have to Be an Asshole to Be an Authority

There’s a conflict between authority and earnestness. You want to be viewed as an expert…but you also want to be down-to-earth. You want people to respect you…but you also want to be relatable. You want to command high fees…but you also want to be accessible. Most people flip flop back and forth between these two […]

In: Client Nightmares

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Aug 31

2017

The Three-Deadline Rule for Requesting Client Feedback

I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative work, at some point you will need to request client feedback before you can move onto the next stage. Maybe you […]

In: Client Nightmares

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Nov 7

2013

How to Raise Your Rates (Without Pissing Anyone Off)

Money: Love making it. Hate asking for it. (Unless the Tooth Fairy’s involved, in which case it’s all PAY UP, ASSHOLE.) Money talk makes us sweaty and uncomfortable and fidgety—mostly because we’re all trying to pretend money “ain’t a thing” when, in reality, it is a thing, and it’s called shoes. But just because you’d rather talk […]

In: Client Nightmares

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Jul 12

2017

The Other 50%: What Your Clients Really Want

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Client Nightmares

READ MORE >>

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