ASH AMBIRGE

Author, CEO & Founder

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The Other 50%: What Your Clients Really Want

In: Clients, Communication, Confidence,

She looked at me with worried eyes.

“Do you really think my business is going to be great?” she asked, clenching her hands together.

That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it.

“J,” I said, turning to face her. I placed my hands on her shoulders, and looked her directly in the eyes. “I’m the best writer in this business. And I’ve got you.

A look of relief spread across her face, and she smiled.

Fifty percent of what a client hires you for, is what you can do for them. The other fifty percent, however, is what you can be for them.

Sometimes, the deliverable is not always what you think.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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The One Line Script That Will Help You Raise Your Rates Without Sweating, Swearing or Sounding Like a Greedy, No-Good, Finger-Licking Arse

When I worked in magazine advertising sales, every year we were sent a copy of the new rate cards from corporate. And every year, we account executives would then proceed to send an email to our clients that would say: “Hey, Janey-babe! Here’s the new 2018 rate card for your records.” It wasn’t personal. Nor […]

In: Clients, Communication, Money Talk,

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