ASH AMBIRGE

Author, CEO & Founder

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“Do I Really Need Three Packages / Tiers / Levels for Selling My Online Course?”

In: How to Sell Yourself

Yesterday I went live on video for an hour or so to advise my Unf*ckwithable Girlfriends on their online business endeavors.

Aaaaaannnnndddd one of the things that came up was around pricing:

Do I really need to have three packages / tiers / levels for selling my online course?

And my answer was HELL YES—if it’s plausible and makes sense.

The reason is because instead of telling someone, “Hey, you can either buy this or not, JON SNOW,” you’re saying, “Hey, which one of these three do you want to buy, babe?” (P.S. You so fine in that crow outfit.)

The question changes from whether or not you want to buy it, to which one—and that shift in frame can make an important difference. Secondarily, however, it’s important because it allows you to test for price sensitivity. For example, which package is selling the best? Is it your most expensive one? Because if it is, that means it’s not expensive enough.

A rule of thumb I like to live by:

If more than twenty-five percent of my customers or clients are opting for the most expensive thing I sell, the price obligatorily needs to be raised.

Why?

Because if the majority of my sales are coming from the most expensive package, then that means that I don’t have a premium price—I’ve got a mid-range one.

And mid-range prices are great—until you realize that there are a lot of folks who want to pay for the best of you, not merely the average.

Mar 13

2015

This Bastard Was Getting Paid $10,000 a Month.

This bastard was getting paid $10,000 dollars a month. He was on contract with my company at the time, brought on as a consultant to work directly with a young (and far less wrinkley-lipped) yours truly. This was some ten plus years ago, mind you, at a time when things like blogs were for morons who liked […]

In: How to Sell Yourself

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Sep 14

2014

If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: How to Sell Yourself

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Jun 12

2015

How to Sell a $250,000 Diamond Ring

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: How to Sell Yourself

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Mar 6

2014

Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

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Dec 9

2014

Running a Holiday Sale? Memorize This by Heart.

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: How to Sell Yourself

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Aug 28

2017

“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: How to Sell Yourself

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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