ASH AMBIRGE

Author, CEO & Founder

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“Do I Really Need Three Packages / Tiers / Levels for Selling My Online Course?”

In: How to Sell Yourself

Yesterday I went live on video for an hour or so to advise my Unf*ckwithable Girlfriends on their online business endeavors.

Aaaaaannnnndddd one of the things that came up was around pricing:

Do I really need to have three packages / tiers / levels for selling my online course?

And my answer was HELL YES—if it’s plausible and makes sense.

The reason is because instead of telling someone, “Hey, you can either buy this or not, JON SNOW,” you’re saying, “Hey, which one of these three do you want to buy, babe?” (P.S. You so fine in that crow outfit.)

The question changes from whether or not you want to buy it, to which one—and that shift in frame can make an important difference. Secondarily, however, it’s important because it allows you to test for price sensitivity. For example, which package is selling the best? Is it your most expensive one? Because if it is, that means it’s not expensive enough.

A rule of thumb I like to live by:

If more than twenty-five percent of my customers or clients are opting for the most expensive thing I sell, the price obligatorily needs to be raised.

Why?

Because if the majority of my sales are coming from the most expensive package, then that means that I don’t have a premium price—I’ve got a mid-range one.

And mid-range prices are great—until you realize that there are a lot of folks who want to pay for the best of you, not merely the average.

May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

May 28, 2012

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

In: How to Sell Yourself

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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Jul 28, 2017

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

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Aug 30

2017

$5 Discount or $5 Surcharge?

Aug 30, 2017

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: How to Sell Yourself

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Mar 13

2015

This Bastard Was Getting Paid $10,000 a Month.

Mar 13, 2015

This bastard was getting paid $10,000 dollars a month. He was on contract with my company at the time, brought on as a consultant to work directly with a young (and far less wrinkley-lipped) yours truly. This was some ten plus years ago, mind you, at a time when things like blogs were for morons who liked […]

In: How to Sell Yourself

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May 4

2017

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

May 4, 2017

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: How to Sell Yourself

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Sep 2

2014

The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Sep 2, 2014

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

In: How to Sell Yourself

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