ASH AMBIRGE

Author, CEO & Founder

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“How Do You Make Money From a Blog / Social Media / Your Grandmother’s YouTube Channel?!”

In: Starting an Online Business

People ask me this cute shit ALL DAY LONG. It’s a very confusing topic, I suspect, because many folks assume that you are throwing up advertising banners from 1998, rockin’ those Google AdSense clicks like nobody’s business.

To be fair, that is a thing—I’ve strategized with one company in particular doing 3-4 million every month in advertising revenue from their apps—however, that’s the exception, not the rule, because advertising requires mega eyeballs, and that blog you just started last month isn’t going to have enough. (Whomp, whomp.)

So how do you make money from a blog? You don’t. You make money by selling things.

This is how commerce has always worked, and those who learn how to take (or make) a product or service and sell it to someone else are always going to be 100x wealthier than those who just help other people sell their stuff (AKA employees).

A blog is not in and of itself something that generates money; it’s a vehicle to do so. It’s a modern-day storefront. And it’s a way that you can create a conversation and give people a real reason to care about you and your work—which is an important precursor to, you guessed it, sales.

And unless you’re Nike, or Amazon, or someone with a big enough budget to take out all sorts of ads and demand the world’s attention, the only recourse you have left?

Is to earn it.

That’s what a blog is: not a product, but a promise.

Dec 4

2012

Finding Your Inner F-Bomb: What To Do When You’re Having a Hard Time Being You

Dec 4, 2012

So last night I did what any young lady would do whose internet has been down since Friday and, as a result, is staying in a randomly-selected hotel to mooch mega-bytes: Wondered what the fine would be for accidentally stealing one of these “firm” pillows–these things are fucking impressive. Side-kicked the air-conditioner upon discovering there […]

In: Starting an Online Business

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Jun 2

2017

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

Jun 2, 2017

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

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Dec 19

2013

Are You a Dangerous Liability In Your Own Business?

Dec 19, 2013

How many books do you have in your Kindle library that you haven’t read yet? How many times have you said to yourself, “I should really learn how to write better copy,” or “I should really learn Photoshop,” or “I should really learn how to shower more regularly instead of rotting away in my yoga pants […]

In: Starting an Online Business

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Aug 7

2014

Tweet When You’re Dead

Aug 7, 2014

Death is weird. One minute you’re painstakingly slaving over the perfect Facebook status update, worrying about the new wrinkle in your forehead, and crying hysterically over the fact that you spilled a drop of creamer on the counter and WHY! CAN’T! ANYTHING! BE! EASY!, and the next, well, you don’t even have the privilege of […]

In: Starting an Online Business

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Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

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Jul 11

2017

Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

Jul 11, 2017

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Starting an Online Business

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Nov 20

2017

Not Sure What to Sell? Here’s a Shot of Inspiration.

Nov 20, 2017

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Starting an Online Business

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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

May 4, 2012

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

In: Starting an Online Business

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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