ASH AMBIRGE

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“How Do You Make Money From a Blog / Social Media / Your Grandmother’s YouTube Channel?!”

In: Starting an Online Business

People ask me this cute shit ALL DAY LONG. It’s a very confusing topic, I suspect, because many folks assume that you are throwing up advertising banners from 1998, rockin’ those Google AdSense clicks like nobody’s business.

To be fair, that is a thing—I’ve strategized with one company in particular doing 3-4 million every month in advertising revenue from their apps—however, that’s the exception, not the rule, because advertising requires mega eyeballs, and that blog you just started last month isn’t going to have enough. (Whomp, whomp.)

So how do you make money from a blog? You don’t. You make money by selling things.

This is how commerce has always worked, and those who learn how to take (or make) a product or service and sell it to someone else are always going to be 100x wealthier than those who just help other people sell their stuff (AKA employees).

A blog is not in and of itself something that generates money; it’s a vehicle to do so. It’s a modern-day storefront. And it’s a way that you can create a conversation and give people a real reason to care about you and your work—which is an important precursor to, you guessed it, sales.

And unless you’re Nike, or Amazon, or someone with a big enough budget to take out all sorts of ads and demand the world’s attention, the only recourse you have left?

Is to earn it.

That’s what a blog is: not a product, but a promise.

Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business

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Aug 15

2017

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business

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May 30

2014

Is Your Package Big Enough?

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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Oct 25

2012

An Ode to Baller Status.

Lather up. Choose the perfume-scented body lotion. Put every last hair into place. Rock your most exquisite piece of clothing. Wink at yourself in the mirror. Pull out the stops. Look fucking smashing. And then get to work. Because when you feel like a baller? YOU ACT LIKE ONE.

In: Starting an Online Business

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