ASH AMBIRGE

Author, CEO & Founder

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$199 vs $200: The Difference of a Dollar is Never Just a Dollar

In: Money Talk

I was recently told a story about a man named Uncle Bill who went to Colombia, stayed in a hostel, and climbed the ladder into his bunk—even after the four bottles of wine.

Uncle Bill wasn’t your average uncle, though. Uncle Bill was eighty-nine years old. Which sounds like a lot, when you say it out loud, right? Eighty nine! What?!

But you know what it sounds less than?

Ninety.

One sounds pretty old, but not as old as ninety. Once you hear ninety, it’s an all-new level of old. We think of ninety as being nearly impossible.

A man in his eighties, though? That’s do-able. (Even if you are hooting at all the young whippersnappers.)

If you’ve ever wondered why the price is $199 instead of $200, then, it’s not because they’re trying to fool you.

It’s because we need to fool ourselves.

It’s much easier to justify spending a hundred dollars and some change (we write off the second half of the number) than two hundred dollars—even if the difference is only one dollar. Once you put the two in front of it, you’ve changed the game. Once you put the two in front of it, it takes the price into a new category. Once you put the two in front of it, you’re telling them Uncle Bill is ninety.

The psychology around the number is often more important than the actual number.

The difference of a dollar is never just the difference of a dollar.

 

Apr 11

2019

Ladies: DO NOT LET THEM MONEY-SHAME YOU

Apr 11, 2019

You know what’s been blowing RIGHT up my skirt lately? That women are shamed for wanting money—as if this is a bad thing. We’re shamed for charging it, for thinking about it, and for daring to create something that we—brace yourselves, folks—want money for, in exchange. There’s this unspoken code of conduct that comes with […]

In: Money Talk

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Sep 26

2013

How to Save Money For People Who Are Notoriously Bad At Saving Money

Sep 26, 2013

You haven’t started saving for retirement yet. You don’t know how you’re going to pay your taxes (because you haven’t been keeping up with—what are those silly things called?—quarterly payments.) You certainly don’t have a rainy day fund. <—Said while laughing hysterically into your beer. And college? Well, the kids will just have to open […]

In: Money Talk

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May 1

2019

YOU AREN’T CHARGING ENOUGH. Here Are Twenty Big, Fat Reasons Why.

May 1, 2019

Andddd (drum roll!) we continue our discussion about money with the biggest, hairiest, most existential question in all of entrepreneurship: “How much should I charge?” While other people are worried about how much they’re spending, YOU have the ass-clenching task of worrying about how much you’re earning. (Let’s be honest, your ass did clench up […]

In: Money Talk

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Oct 2

2012

Not Making As Much Money As You’d Like? Time to Fix That.

Oct 2, 2012

Money. You have enough, or you don’t. Over the years, I’ve do-si-doed around both sides of that dichotomy. As a pre-teen, my mom and I sometimes had to borrow money to buy a roll of one-ply toilet paper to get us through the weekend. Scott brand. I remember it was Scott, because it was always […]

In: Money Talk

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Sep 13

2017

If You’re Making Less Than $300,000, WE NEED TO TALK

Sep 13, 2017

$300,000 sounds like a big fucking number, doesn’t it? But I have to tell you, that with the tools we have nowadays with the Internet, there’s almost no reason why you shouldn’t / can’t be making this in your business—WHICH SOUNDS LIKE A POMPOUS THING TO SAY, I REALIZE, BUT AT THE SAME TIME, #TOUGHLOVE […]

In: Money Talk

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Apr 23

2014

Caution: Stop Masturbating With Your Money.

Apr 23, 2014

Last year I had $224,225.77 in business expenses. That’s a metric fuck ton of cash for a small business to be throwing down, and probably more than my mother ever made in her entire life. And yet, I’ve never been so pleased and here’s why: When you do it right, your expenses aren’t expenses. They’re […]

In: Money Talk

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Jun 9

2015

Making Money is Not as Hard as Most People Make It

Jun 9, 2015

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon […]

In: Money Talk

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Nov 1

2019

Pricing Your Stuff: THE DEEP, DARK SECRET YOU NEVER KNEW

Nov 1, 2019

Isn’t pricing a GROAN? Like, you physically groan when it’s time to “figure out your pricing,” because WHY DOES IT SEEM LIKE THE MOST ARBITRARY THING ON EARTH? How do I know if it’s right? Is it too high? Too low? Will anyone buy it? Am I selling myself short? Does the price match the […]

In: Money Talk

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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