ASH AMBIRGE

Author, CEO & Founder

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Too Shy to Stand Up and Sing Your Own Praises? Start Here, You Humble Little Lovebug, You.

In: Starting an Online Business

Someone tells you that you did a great job, and what’s the first thing coming out of your mouth?

OH NO BIGGIE, BARB, IT WAS NOTHING, REALLY—NO WORRIES, LEAST I COULD DO!

We’re quick to diminish our efforts because taking credit for all the things somehow feels self-important; braggy; boastful; full-of-herself. Do this enough times, though, and not only will your accomplishments become minimized; your ability to sell yourself will, too. Because here’s the thing:

Making money requires you to tell the world what you are damn good at.

If you can’t do that, then guess what? No one will ever know. As much as we hope the rest of the world will “see us” and “notice us” and “discover us,” the truth is that Becky, Billy and Bob are busy with their own lives. They need you to tell them. They need you to be willing to declare your worth.

The challenge? Most people are humble little lovebugs. It’s uncomfortable to seek applause. It’s embarrassing to desire credit. But just like it would be foolish for a dolphin to deny she is a phenomenal swimmer, it’s equally foolish for you to downplay the things that you are winning at.

So here’s a fun exercise: Make a WINS list and give yourself credit where credit is due, every single day for a month. Today, I signed two new clients whose business will result in $30,000 additional revenue this year. Today, I wrote an awesomely creative pitch for a magazine. Today, I stopped offering a service that was making me miserable. Today, I got twenty-five new subscribers to my website.

Every day, you list your micro wins.
Every day, you see proof of your own accomplishments.
Every day, you become a little bit more self-assured.
And every day, you begin to see patterns of your own success; the things that you can then turn around and say, with all the confidence in the world:

I’m great at that.

Because sometimes, it’s not a matter of humility.

Sometimes, you don’t even know what you do best, until you stop to notice.

Jul 10

2014

What To Do When You Hire Them And…They Suck.

Jul 10, 2014

So you started a business and before you knew it you were regularly lip syncing to Gaga while kicking ass, taking orders, AND taking names—which, for the record, I hear is a mafia term. Isn’t that delightful? Suddenly, you found yourself with an extra $5 and immediately shouted to no one in particular, “I’m going to reinvest […]

In: Starting an Online Business

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Feb 22

2015

The Smell of Desperation

Feb 22, 2015

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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Nov 20

2017

Not Sure What to Sell? Here’s a Shot of Inspiration.

Nov 20, 2017

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

Feb 14, 2014

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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Nov 30

2012

The $2,000 Offer to LEAVE a Company

Nov 30, 2012

When I was hired as Director of PR for AWeber, the VP of Operations called me into his office two weeks after I had started, and offered me $2,000 to leave the company. “You’ve been here two weeks now,” he started, “and you probably have a good idea if this is a place you’re going […]

In: Starting an Online Business

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May 14

2017

The Noodle Test: Is Your Business Idea Any Good?

May 14, 2017

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Starting an Online Business

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Mar 30

2012

How to Be Able to Travel Whenever You Want

Mar 30, 2012

Can we please talk about the fact that tonight, I’m getting a ride to the airport from a random, way-skinnier-than-me (and probably you) Vietnamese woman named Kim, who works at the random nail salon where I got a pedicure yesterday? Yeah. That’s fucking weird, and it’s totally happening. And I’m totally excited about it, mostly […]

In: Starting an Online Business

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Aug 16

2017

Too Shy to Stand Up and Sing Your Own Praises? Start Here, You Humble Little Lovebug, You.

Aug 16, 2017

Someone tells you that you did a great job, and what’s the first thing coming out of your mouth? OH NO BIGGIE, BARB, IT WAS NOTHING, REALLY—NO WORRIES, LEAST I COULD DO! We’re quick to diminish our efforts because taking credit for all the things somehow feels self-important; braggy; boastful; full-of-herself. Do this enough times, […]

In: Starting an Online Business

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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