ASH AMBIRGE

Author, CEO & Founder

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Good Work Should Never Come Easy

In: WTF, Creativity and Ideas?!

Do the work the hard way first.
Do it the long way, the tedious way, the time-consuming way.
Do it until your brain aches and your fingers bleed.
Do it until you are sure that you have never done better work before in your life.

Now, hand it to the client.

The work should never, ever come easy—or the truth is, you’ve stopped trying.

272

READS

Creativity Doesn’t Need an Ulterior Motive

The other day someone took note of my new daily blog post. “You’re launching something big,” they said. “No,” I replied. “I’m just a writer.” We’ve gotten so used to there always being an ulterior motive, that we’re suspicious when there isn’t one. Do the thing you’re called to do, especially when you have no […]

In: WTF, Creativity and Ideas?!

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360

READS

Plan on Doing It Wrong First

There’s this really scary fear of doing it wrong. Do you not do Instagram because you think you’re going to do it wrong? Do you not do yoga because you think you’re going to do it wrong? Do you not go into the hip cafe because you think you’re going to do it wrong? Do […]

In: WTF, Creativity and Ideas?!

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2,251

READS

If You’re Not Dangerous, Get Out.

If you’re not dangerous, we don’t want to work with you. You might have the qualifications. Hell, you might have gone to Harvard. Maybe you’re perfectly competent. Step it up. Competence doesn’t demand that anyone notice you, wonder about you, or care about you.  Nobody ever won an award for hitting a deadline on time. We want […]

In: WTF, Creativity and Ideas?!

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270

READS

Good Work Should Never Come Easy

Do the work the hard way first. Do it the long way, the tedious way, the time-consuming way. Do it until your brain aches and your fingers bleed. Do it until you are sure that you have never done better work before in your life. Now, hand it to the client. The work should never, […]

In: WTF, Creativity and Ideas?!

READ MORE >>

3,126

READS

Creativity Zapped? Try This Madman Trick.

So I have this theory about creativity. First of all, it drinks bourbon, neat. And second of all, it’s hungry.  Hungry like the kind of hungry you get when you only had a dinky little grapefruit for breakfast. (Which doesn’t even count since you need the jaws of life to extract anything out of those […]

In: WTF, Creativity and Ideas?!

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788

READS

50x Over Is Your New Fucking Motto

Lifting weights in the gym is generally viewed as a positive thing. You do a rep, and then do it again, because you fundamentally understand that the only way to grow a muscle is through creating tension. You don’t get mad at yourself for the fact that you can’t lift 100 pounds weights on your […]

In: WTF, Creativity and Ideas?!

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1,666

READS

Headspace Is Like a Goddamn Unicorn

Headspace. Even though it feels about as mythical as a goddamn unicorn, it’s a thing. I know most of us would feel more comfortable using a keyboard full of hypodermic needles than, you know, actually relaxing, but in my experience over the last decade running my own business, there are few things I find more essential. […]

In: WTF, Creativity and Ideas?!

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796

READS

Calling All of My Flakes, My Quitters, My Commitment Clunkers: The Secret to Finishing What You Started Is NOT Patience. (So You Can Tell All Of Those “Have Patience” Hoodlums to Kiss It.)

You know who I personally have it out for? People who tell you to have patience. “Have patience, my dear,” they say—and then they always tack that goddamn “my dear” onto the end, as if they’ve suddenly transformed into a card-carrying ninety-year-old wizard. There’s no faster way to bring my lack of patience from a […]

In: WTF, Creativity and Ideas?!

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