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Good Work Should Never Come Easy

In: Clients, Creating, Writing,

Do the work the hard way first.
Do it the long way, the tedious way, the time-consuming way.
Do it until your brain aches and your fingers bleed.
Do it until you are sure that you have never done better work before in your life.

Now, hand it to the client.

The work should never, ever come easy—or the truth is, you’ve stopped trying.



How to (Naturally!) Transition Into a Good-Natured Sales Pitch Over The Phone—Without Seeming Like a Total Greedy, Awkward, Weirdo Troll

It’s the moment you’ve been dreading. You’re there, on the phone. It’s almost time to wrap up. There’s THE awkward silence. You know you’re suppose to try and sell them some kind of 3-month package—or some other salesy bullshit—but how do you transition the godforsaken conversation?! This is so not natural for you. The whole […]

In: Clients, Communication, Selling,


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