ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Marketing Is Fucking Weird, Isn’t It?

In: Marketing, Pet Peeves, Success,

Marketing is fucking weird, isn’t it?

Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.)

But I gotta say: marketing gets really easy when you believe in your work. And when you’re proud of what you’re doing. And when you actually like your work. (Like my forthcoming book, I cannot WAIT to talk about that shit. But ask me to talk about the mating habits of bees, and I’m just not going to be enthusiastic, alright?)

I think sometimes people hate marketing, not because they hate marketing, but because they actually feel like frauds.

They’re “faking it until they make it,” because that’s what people tell you you’re suppose to do, except for one thing that’s really important in life, which is not feeling like a giant fake everywhere you go because it will come out in even so much as the smile in your photographs and then what? Of course you won’t feel comfortable selling something that you’re making up.

I’m not sure what this call to action is, because I don’t mean to be a shit head and make anyone feel bad about themselves, but I do think it’s worth considering that if you’re just doing it for the money, and not because you like it, or because you even believe in what you’re doing, then maybe we need to do some re-evaluating, here.

Why are we even bothering?
What is the use of doing something that you don’t want to be doing for the next six years?
Are you really sure you actually LIKE your work?

Because, man, if you don’t even want to talk about what you do, why would anyone want to buy it from you?

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

💜

READS

Love or Money? Which Should You Go For in Business, In Your Next Project, In Your Next Great Lust Affair With Life?

There are the passionistas and the opportunists. The passionistas argue you should do what you love. The opportunists argue you should do what you see. In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. […]

In: Branding, Business 101, Marketing, Success,

READ MORE >>

💜

READS

Why “Business As Usual” Is Usually Killing Your Business

Fun is underrated. It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone. What isn’t always the expectation, however, is how fun it’ll be to do business with you. Not just pleasant. […]

In: Marketing,

READ MORE >>

💜

READS

Turns Out, You *Can’t* Do it All—So How Do You Pick?

You know who’s funny? People who try to do everything. Talk about a dysfunctional relationship with time. Contrary to popular opinion, time is not always there for you when you need it. Yet, then you are all cute, telling yourself you’ll just “fit it in”—whatever “it” might be that day. Why does everyone think they’ll fit it in? […]

In: Marketing,

READ MORE >>