ASH AMBIRGE

Author, CEO & Founder

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Marketing Is Fucking Weird, Isn’t It?

In: Online Marketing

Marketing is fucking weird, isn’t it?

Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.)

But I gotta say: marketing gets really easy when you believe in your work. And when you’re proud of what you’re doing. And when you actually like your work. (Like my forthcoming book, I cannot WAIT to talk about that shit. But ask me to talk about the mating habits of bees, and I’m just not going to be enthusiastic, alright?)

I think sometimes people hate marketing, not because they hate marketing, but because they actually feel like frauds.

They’re “faking it until they make it,” because that’s what people tell you you’re suppose to do, except for one thing that’s really important in life, which is not feeling like a giant fake everywhere you go because it will come out in even so much as the smile in your photographs and then what? Of course you won’t feel comfortable selling something that you’re making up.

I’m not sure what this call to action is, because I don’t mean to be a shit head and make anyone feel bad about themselves, but I do think it’s worth considering that if you’re just doing it for the money, and not because you like it, or because you even believe in what you’re doing, then maybe we need to do some re-evaluating, here.

Why are we even bothering?
What is the use of doing something that you don’t want to be doing for the next six years?
Are you really sure you actually LIKE your work?

Because, man, if you don’t even want to talk about what you do, why would anyone want to buy it from you?

Oct 11

2011

How Dating Chilean Men Can Help You Succeed In Business. Kind of. And Why Bloody Noses Are Not Okay, Which Is Not Related to The Story At All, But You Should Read About It, Anyway.

So the other day there was a guy. Isn’t there always a guy? Anyway, the other day there was a guy, and I may or may not have been kissing said guy. Said guy is so attractive, that I’m almost nervous to be kissing him, because, as we all know, when you’re kissing really attractive […]

In: Online Marketing

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Apr 20

2017

Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Online Marketing

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Feb 19

2014

Are You Peeing In The Sea of Sameness?

I was disgusted. She was the 11th person to pass by trying to peddle the same exact selection of sunglasses that ten other people had peddled just seconds before. “Senorita?” she said, tapping me on the shoulder from behind my table once more. I ignored her once more. She circled around me in case I […]

In: Online Marketing

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Feb 12

2013

7 Companies Doing Personality RIGHT.

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don’t own a funeral home. That could be a tricky one.) Well guess what? It’s your lucky day because…I’m going […]

In: Online Marketing

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Jan 22

2013

Why Your Clients Should Never Have to “Think About It”

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing

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