ASH AMBIRGE

Author, CEO & Founder

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So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

In: Starting an Online Business

“But we don’t know how.”

We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of bug.)

“We’ve been talking about this for years.”

“We have a really good idea.”

“We both need this so much,” they said.

And then they’d take a deep breath, and say this with all of the seriousness in the world:

….“But, we don’t know how.”

These five little words are murderers of the first degree. They have no business in modern-day dreams because the Internet has given us every piece of knowledge we could ever wish to have—and for free. If you can't find the answer there, you're now more connected than ever to other people who can. A lack of knowledge is not a reason not to begin—it's a scapegoat. Anytime you hear these words, assaulting your mind, you must remove them quickly and swiftly and forcibly and without hesitation.

There is no place on your pros and cons list for cowardice.

The truth is, “not knowing how” is not a reason to not do anything.

It’s the reason why you start.

May 30

2014

Is Your Package Big Enough?

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Oct 25

2012

An Ode to Baller Status.

Lather up. Choose the perfume-scented body lotion. Put every last hair into place. Rock your most exquisite piece of clothing. Wink at yourself in the mirror. Pull out the stops. Look fucking smashing. And then get to work. Because when you feel like a baller? YOU ACT LIKE ONE.

In: Starting an Online Business

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Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business

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Feb 22

2015

The Smell of Desperation

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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