ASH AMBIRGE

Author, CEO & Founder

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So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

In: Creating, Hard Stuff, Success,

“But we don’t know how.”

We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of bug.)

“We’ve been talking about this for years.”

“We have a really good idea.”

“We both need this so much,” they said.

And then they’d take a deep breath, and say this with all of the seriousness in the world:

….“But, we don’t know how.”

These five little words are murderers of the first degree. They have no business in modern-day dreams because the Internet has given us every piece of knowledge we could ever wish to have—and for free. If you can’t find the answer there, you’re now more connected than ever to other people who can. A lack of knowledge is not a reason not to begin—it’s a scapegoat. Anytime you hear these words, assaulting your mind, you must remove them quickly and swiftly and forcibly and without hesitation.

There is no place on your pros and cons list for cowardice.

The truth is, “not knowing how” is not a reason to not do anything.

It’s the reason why you start.

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