ASH AMBIRGE

Author, CEO & Founder

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There are two options: Make your own rules, or make your own grave.

In: Creating, Creativity, Success,

Google can’t save you.

Here is a short but compelling list of things Google is good for:

  • Figuring out how the hell to poach a wet, floppy fish
  • Ordering purple pimp costumes to wear to dinner at your in-law’s
  • Frantically searching the correct pronunciation of the word “GIF”—before saying it out loud at your client meeting in 5 minutes

And here are things Google cannot help you with, ever:

  • Originality
  • Creativity
  • Discipline
  • Practice
  • Experience
  • Trial
  • Error
  • Finding your own fucking voice
  • …And having the guts to actually use it

Everybody’s so busy peeking at their neighbor’s paper, trying to figure out the “correct” way to do everything. They think that if one person had success doing X, in this very particular way, then everyone must do X, in this very particular way.

But what if your neighbor is actually subpar?

Have you considered that? Or have you taken someone else’s success at face value? Tried to imitate it? Do it the way they did? Follow in their footsteps?

Why don’t you trust your own ideas?
Why don’t you trust your own throat?
Why do you always assume that the jackass down the street knows better than you?

There’s no such thing as one-size-fits all—especially in an online landscape where you’ve got to make your own rules or make your own grave.

I guess the real question is: Do you want to be a knock off or a knock out?

One searches for inspiration. The other is busy being it.

 

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488

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She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Business 101, Creating, Marketing,

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505

READS

My Two-Word Trick for Getting Over the Hump When You Have ZERO Motivation to Work On That Awful Client Project and You Sorta Kinda Hate Life and Humans In General and SOMEBODY SAVE MEEEEEEEE

When you’re having trouble finding the motivation, reframe it. Back in the day when I was young and silly and wasn’t selective about the types of clients I was writing for (AND WE ALL KNOW HOW FAR THAT RABBIT HOLE GOES), I’d often find myself doing work I didn’t particularly want to be doing. Can […]

In: Creating, Hard Stuff, Productivity,

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How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

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