ASH AMBIRGE

Author, CEO & Founder

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There are two options: Make your own rules, or make your own grave.

In: Feeling Disillusioned With Life, Redefining Success

Google can’t save you.

Here is a short but compelling list of things Google is good for:

  • Figuring out how the hell to poach a wet, floppy fish
  • Ordering purple pimp costumes to wear to dinner at your in-law's
  • Frantically searching the correct pronunciation of the word “GIF”—before saying it out loud at your client meeting in 5 minutes

And here are things Google cannot help you with, ever:

  • Originality
  • Creativity
  • Discipline
  • Practice
  • Experience
  • Trial
  • Error
  • Finding your own fucking voice
  • …And having the guts to actually use it

Everybody’s so busy peeking at their neighbor’s paper, trying to figure out the “correct” way to do everything. They think that if one person had success doing X, in this very particular way, then everyone must do X, in this very particular way.

But what if your neighbor is actually subpar?

Have you considered that? Or have you taken someone else’s success at face value? Tried to imitate it? Do it the way they did? Follow in their footsteps?

Why don’t you trust your own ideas?
Why don’t you trust your own throat?
Why do you always assume that the jackass down the street knows better than you?

There’s no such thing as one-size-fits all—especially in an online landscape where you've got to make your own rules or make your own grave.

I guess the real question is: Do you want to be a knock off or a knock out?

One searches for inspiration. The other is busy being it.

 

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There’s a dirty little question I’ve been asking myself a lot, lately—and some might condemn me for it. In fact, this question is so controversial, I suspect 50% of the population may show up at the door with axes and sledgehammers, knives and crowbars. It is not a very Christian thing to think—then again, I’ve […]

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If Somebody Told Me to Pick a Husband at Age Twenty-Three, I’d Likely Be Waking Up Next to Some Guy Who Can’t Spell “Lemon.”

You know why we’re all unhappy and restless and jaded and depressed? LIFE IS BORING US TO TEARS. Boredom is the devil, but most people don’t realize they’re bored. They’re busy working. They’re busy running. They’re busy doing ALL THE ERRANDS and keeping up with those fucksticks, The Jones’. It doesn’t feel like they’re bored, […]

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I’m writing this from a place that could almost be mistaken for the Italian countryside, were I not surrounded by lizards and toucans and bullfrogs the size of a fucking dinosaur. Rather, I am high up in the hills of Central America overlooking the Costa Rican valley from my squishy, pancake lounger—it sort of reminds me of […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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You Are Not a 7-Eleven.

“People need to understand what the fuck BUSINESS HOURS mean. I’m not 7-eleven, folks. I am not. If I wanted to be, I’d just run a 7-eleven. Big Gulps all the fuck around.”– Got that email from a frustrated business owner yesterday. I laughed so hard I almost spit wine on my bed. (I said almost. […]

In: Feeling Disillusioned With Life

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