For a long time, I declined all podcast interviews. Not because I am a grade-A, melodramatic recluse, but because I wanted to give ALL of my attention to THE BOOK. …And then Jess Lorimer came along. And she asked me to talk about selling yourself like a pop star. And she did so with her […]
“Make 50% of the population hate you.” My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.) Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, […]
Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to […]
Psycho is a good word, isn’t it? Ditto psychobitch, which I really gotta use more. (WE ALL KNOW SOMEBODY…) But when cold-emailing a potential client whose money you would love to have—ahem—we don’t want you to be that person. Not only will you be deleted faster than Barr. David Newton Esq. of Nigeria, you’ll be […]
So you know I’ve been high as a kite on books since THE BIG BOOK DEAL (which I have no shame in saying in big, obnoxious capital letters, not even a little bit) and I’ve already been having all sorts of crazy visions of book tours that, instead of taking me to all the big cities, takes me to […]
When the lottery wants to drum up business, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds. They buy fantasies. They buy the ability to get drunk on a dream. Which, of course, goes back that old hat argument of emotion versus logic. Time and time again, this has proven […]
I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole […]
One of the members of my business support group created this video, recently, to promote her business—and HOLY FUCK. That is all I want to say, over and over and over again. Holy. Fuck. (Which is obviously the best testament there is.) If you’ve ever doubted the fact that emotion sells, I challenge you to think […]
You know, we just got over an awesome launch of the world’s most useful legal kit on earth for online business (thank you to all of you who bought already!) and the entire time you know what I kept thinking? Selling your stuff requires you to insist on your own brilliance. And that’s a difficult […]
At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]
