The Blog

301

READS

“We Don’t See You Fucking Up As Much as YOU See You Fucking Up”: My New Podcast Interview with Jess Lorimer on Selling Yourself Bravely

For a long time, I declined all podcast interviews. Not because I am a grade-A, melodramatic recluse, but because I wanted to give ALL of my attention to THE BOOK.  …And then Jess Lorimer came along. And she asked me to talk about selling yourself like a pop star. And she did so with her […]

In: Marketing, Money Talk, Selling, Success,

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407

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Make 50% of the Population Hate You

“Make 50% of the population hate you.” My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.) Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, […]

In: Book Publishing, Branding, Marketing,

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620

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Know Who Your Haters Are

Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to […]

In: Branding, Finding Your Voice, Marketing,

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1,058

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How to Write the Perfect Cold-Call Email—Without Making Yourself Sound Like a Grabby Psycho

Psycho is a good word, isn’t it? Ditto psychobitch, which I really gotta use more. (WE ALL KNOW SOMEBODY…) But when cold-emailing a potential client whose money you would love to have—ahem—we don’t want you to be that person. Not only will you be deleted faster than Barr. David Newton Esq. of Nigeria, you’ll be […]

In: Communication, Freelancing, Marketing, Writing,

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