Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to […]
Psycho is a good word, isn’t it? Ditto psychobitch, which I really gotta use more. (WE ALL KNOW SOMEBODY…) But when cold-emailing a potential client whose money you would love to have—ahem—we don’t want you to be that person. Not only will you be deleted faster than Barr. David Newton Esq. of Nigeria, you’ll be […]
So you know I’ve been high as a kite on books since THE BIG BOOK DEAL (which I have no shame in saying in big, obnoxious capital letters, not even a little bit) and I’ve already been having all sorts of crazy visions of book tours that, instead of taking me to all the big cities, takes me to […]
When the lottery wants to drum up business, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds. They buy fantasies. They buy the ability to get drunk on a dream. Which, of course, goes back that old hat argument of emotion versus logic. Time and time again, this has proven […]
I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole […]
One of the members of my business support group created this video, recently, to promote her business—and HOLY FUCK. That is all I want to say, over and over and over again. Holy. Fuck. (Which is obviously the best testament there is.) If you’ve ever doubted the fact that emotion sells, I challenge you to think […]
You know, we just got over an awesome launch of the world’s most useful legal kit on earth for online business (thank you to all of you who bought already!) and the entire time you know what I kept thinking? Selling your stuff requires you to insist on your own brilliance. And that’s a difficult […]
At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]
A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]
Raise your hand if you grew up going to Barnes & Noble, sitting there like a TOTAL EFFING CREEP right on the floor of the aisles, not so much reading, as much as fantasizing, as you flipped through countless different paperbacks, poring over their pages, fingering their covers (the ones with the raised bumpy texture were […]
