ASH AMBIRGE

Author, CEO & Founder

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Self-Promotion Doesn’t Have to Turn You Into a Self-Absorbed A-Hole

In: Online Marketing

It’s a funny thing, promoting yourself.

I’m fairly certain most people would rather have a perfectly minty molar ripped violently from their mouth, using a rusty tool from the 1950’s, performed by a man named Jacque, than they would ever want to dare “sound like they are bragging.”

Self-promotion is hard because nobody wants to be seen as self-absorbed—but there’s a difference, and it’s critical to your career. Why?

Making your achievements known is the only way that other people will actually know about them.

Revelational, I know. Can you believe that other people don’t actually know about how much money you raised last year? Or exactly how instrumental you were on that client project? Or how many fucking Facebook fans you have? (Because of course you’re assuming they’re looking, but surprise! They’re not.)

Make a list of not only your own accomplishments, but the things you’ve helped other people achieve, too. Then, keep a list of all the little things you do in a day. Publishing 365 blog posts a year, for example, may be something you’re entirely overlooking as noteworthy.

And then, instead of making a list of achievements, you make a list of facts.

Because, as a matter of fact, that’s the difference between bragging and self-promotion.

One is focused on what you did.

The other is focused on what got done.

Dec 23

2010

Do What You Love (And Get Paid for It): The Missing Link

Dec 23, 2010

So last week you met Paolo. You’re welcome. If you didn’t meet Paolo last week, you need to read that before you read this. If you don’t, you run the risk of having me track you down and fling spicy Peruvian chicken sauce in your eye. Yes, it exists—I’m dipping my bread in it as […]

In: Online Marketing

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May 13

2011

The Definitive, Step-By-Step Guide to Getting Off Your Butt, Finding Some Focus, And Jump-Starting Your Biz…So You Can Stop Feeling Like an Procrastinating Asshole (And Start Making Some Cashola)

May 13, 2011

Sometimes I make bad decisions. The time I decided to consume alcohol while on a date while ON CRUTCHES  was one of those times. (Thanks for not even trying to catch me as my metal crutches went flying, Bob, you scumbag.)– But then there are other times, when my decision-making skills operate at peak performance. […]

In: Online Marketing

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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

Sep 14, 2017

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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Apr 20

2017

Own Your Edge

Apr 20, 2017

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Online Marketing

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Jan 19

2012

I Want You. Now.

Jan 19, 2012

…yeah, you. Not so much in the, take-me-to-bed-tiger kind of way (that’s tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way. Not about the ozone. Or how much profanity I use. Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I’m getting better!) I want to know what you think […]

In: Online Marketing

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Jan 10

2011

The 11 Word Equation for Surefire Business Success

Jan 10, 2011

How you shine + How you can help others shine= BUSINESS BRILLIANCE Take a hard look at that, and really think about what that means. It’s the only equation you need to know. The rest are details that can be sorted along the way. So, what are you waiting for? Do the math, and get […]

In: Online Marketing

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