ASH AMBIRGE

Author, CEO & Founder

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The Case For Charging Good Money (Featuring an $800 Example)

In: Money Talk

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements.

DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID.

But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping the weight has been a god damn nightmare and also probably Donald Trump’s presidency.

(Are you reading this, Don? Because I’m pretty sure my thyroid’s coming back into power and that means very bad things for you.)

But anyway, the reason why I’m telling you all of this? Because when you spend $800 on a few bottles of tic tacs, you better believe you don’t miss a single day. There I am, morning, noon and night, pounding pills like a CHAMP, throwing open the windows by my bedside to do a little a cappella with the birds. In other words, I am taking this VERY SERIOUSLY and if it weren’t really disgusting I’d tell you about all of the amazzzzzing things that are happening with my body already, just from balancing my hormones.

Because when you spend that kind of money, you do take it seriously—whatever it is. And it’s also one of the biggest arguments against the free brigade.

If someone downloads your free book, but never reads it, does it matter? And, more importantly, is that person affected by your work in the way you intended?

No. Ditto the free course, the free consult, the free trial.

Free implies things. It also changes how seriously someone takes it, and how they act as a result. Money is not just an exchange of value, but an insurance policy. The more your clients and customers spend, the more dedicated they become—and that benefits both parties. They get the results they wanted, and you get the benefit of having happy, proven clients who are out there in the world making it happen.

Sometimes, charging good money actually is for the greater good. And sometimes, spending good money?

Is just as important.

Jul 14

2017

The Case For Charging Good Money (Featuring an $800 Example)

Jul 14, 2017

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

In: Money Talk

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Oct 2

2012

Not Making As Much Money As You’d Like? Time to Fix That.

Oct 2, 2012

Money. You have enough, or you don’t. Over the years, I’ve do-si-doed around both sides of that dichotomy. As a pre-teen, my mom and I sometimes had to borrow money to buy a roll of one-ply toilet paper to get us through the weekend. Scott brand. I remember it was Scott, because it was always […]

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Apr 16

2019

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Apr 16, 2019

The other day I urged women: do not let them money shame you. Do not! Even though they’ll try to. Even though, because you’re a woman, you’ll be deemed “delusional” and “scammy” and “self-serving,” the more money you charge—even if it’s the going rate. And yet, when a man charges the same thing, they are […]

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Apr 23

2014

Caution: Stop Masturbating With Your Money.

Apr 23, 2014

Last year I had $224,225.77 in business expenses. That’s a metric fuck ton of cash for a small business to be throwing down, and probably more than my mother ever made in her entire life. And yet, I’ve never been so pleased and here’s why: When you do it right, your expenses aren’t expenses. They’re […]

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Sep 13

2017

If You’re Making Less Than $300,000, WE NEED TO TALK

Sep 13, 2017

$300,000 sounds like a big fucking number, doesn’t it? But I have to tell you, that with the tools we have nowadays with the Internet, there’s almost no reason why you shouldn’t / can’t be making this in your business—WHICH SOUNDS LIKE A POMPOUS THING TO SAY, I REALIZE, BUT AT THE SAME TIME, #TOUGHLOVE […]

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May 7

2013

Are You Making Money or Losing It? Also: Porridge

May 7, 2013

It’s never just about the money coming in; you have to consider the money going out.  When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it?  If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of […]

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