ASH AMBIRGE

Author, CEO & Founder

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The Case For Charging Good Money (Featuring an $800 Example)

In: Money Talk

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements.

DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID.

But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping the weight has been a god damn nightmare and also probably Donald Trump’s presidency.

(Are you reading this, Don? Because I’m pretty sure my thyroid’s coming back into power and that means very bad things for you.)

But anyway, the reason why I’m telling you all of this? Because when you spend $800 on a few bottles of tic tacs, you better believe you don’t miss a single day. There I am, morning, noon and night, pounding pills like a CHAMP, throwing open the windows by my bedside to do a little a cappella with the birds. In other words, I am taking this VERY SERIOUSLY and if it weren’t really disgusting I’d tell you about all of the amazzzzzing things that are happening with my body already, just from balancing my hormones.

Because when you spend that kind of money, you do take it seriously—whatever it is. And it’s also one of the biggest arguments against the free brigade.

If someone downloads your free book, but never reads it, does it matter? And, more importantly, is that person affected by your work in the way you intended?

No. Ditto the free course, the free consult, the free trial.

Free implies things. It also changes how seriously someone takes it, and how they act as a result. Money is not just an exchange of value, but an insurance policy. The more your clients and customers spend, the more dedicated they become—and that benefits both parties. They get the results they wanted, and you get the benefit of having happy, proven clients who are out there in the world making it happen.

Sometimes, charging good money actually is for the greater good. And sometimes, spending good money?

Is just as important.

Sep 13

2017

If You’re Making Less Than $300,000, WE NEED TO TALK

Sep 13, 2017

$300,000 sounds like a big fucking number, doesn’t it? But I have to tell you, that with the tools we have nowadays with the Internet, there’s almost no reason why you shouldn’t / can’t be making this in your business—WHICH SOUNDS LIKE A POMPOUS THING TO SAY, I REALIZE, BUT AT THE SAME TIME, #TOUGHLOVE […]

In: Money Talk

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May 7

2013

Are You Making Money or Losing It? Also: Porridge

May 7, 2013

It’s never just about the money coming in; you have to consider the money going out.  When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it?  If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of […]

In: Money Talk

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Sep 26

2013

How to Save Money For People Who Are Notoriously Bad At Saving Money

Sep 26, 2013

You haven’t started saving for retirement yet. You don’t know how you’re going to pay your taxes (because you haven’t been keeping up with—what are those silly things called?—quarterly payments.) You certainly don’t have a rainy day fund. <—Said while laughing hysterically into your beer. And college? Well, the kids will just have to open […]

In: Money Talk

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May 1

2019

YOU AREN’T CHARGING ENOUGH. Here Are Twenty Big, Fat Reasons Why.

May 1, 2019

Andddd (drum roll!) we continue our discussion about money with the biggest, hairiest, most existential question in all of entrepreneurship: “How much should I charge?” While other people are worried about how much they’re spending, YOU have the ass-clenching task of worrying about how much you’re earning. (Let’s be honest, your ass did clench up […]

In: Money Talk

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Jan 6

2015

Business Lacking Direction? Start With the Money.

Jan 6, 2015

Imagine you’re seven years old, and you’ve never cooked anything before, so help your Fisher Price kitchenette. But suddenly you’re home alone, and you’re tasked with making yourself a meal. So naturally, you do what any seven year old would do: You get a big pot, and you start putting your favorite things into it. Pepperoni pizza—fucking […]

In: Money Talk

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Jun 9

2015

Making Money is Not as Hard as Most People Make It

Jun 9, 2015

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon […]

In: Money Talk

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Apr 16

2019

29 Creative Ways You Can Find Some Extra Money on the Fly, In a Pinch, When You’re Strapped and When You’re All: SOS, Cash Flow Where’d You Go?!

Apr 16, 2019

The other day I urged women: do not let them money shame you. Do not! Even though they’ll try to. Even though, because you’re a woman, you’ll be deemed “delusional” and “scammy” and “self-serving,” the more money you charge—even if it’s the going rate. And yet, when a man charges the same thing, they are […]

In: Money Talk

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Jan 23

2014

Hourly or Retainer OR….

Jan 23, 2014

»  Cash flow challenged? »  Do a bunch of work you won’t get paid for until you bill next month? »  Burned in the past by clients who disappear & never actually pay the bill? No, this is actually not the opening to an infomercial, as much as I’d love to show up on my […]

In: Money Talk

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Jun 14

2017

Spending Money is Not a Sacrifice, But a Strategy

Jun 14, 2017

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

In: Money Talk

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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But no serial killers. I promise I won’t send those.

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