ASH AMBIRGE

Author, CEO & Founder

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You Have This GREAT IDEA, But You’re Hesitant to Take the Leap. Could This Be Why?

In: Redefining Success

How hard would it really be?

To launch that crazy-fun new business idea. To start something you’ve been dreaming of for months. To get up and get started and go for it. To be able to say, this time tomorrow, that you have begun.

We all radically overestimate how hard it’ll be, and radically underestimate the fact that we are made of fucking stars. (No, I haven’t gone over to the dark side of believing in chakras, but I DID sign up for a—gulp—yoga retreat at Mapperton Estates in England. WHO AM I, SEND HELP!)

Starting is always The Hump. My humps, my humps, my humps, my humps. It’s the simplest thing to do, to get started, and yet? Starting means consequences. Starting means the end of other things: a comfortable mind, an easy day, the relief that comes without having to try so hard.

Starting means work.

It means that you will now have the responsibility of effort. It means getting used to feeling incompetent. It means dropping your pride to becoming a beginner again. And it means that you will have to show up, and show up, and show up—and maybe that’s a lot for you to handle. But at the very least, be clear about that.

Most things aren’t that hard to start.

What’s hard is prioritizing them once you do.

Jul 1

2013

The Moments In Between – PAY ATTENTION.

Success is shit. (Hang on – the punchline is not what you think it is.) We’re always working toward it. (Are you rolling your eyes?) Listing out goals. (Inevitably on some overpriced moleskine.) Sweating. (A lot.) Hustling. (As much as we can before insanity sets in.) And pushing people out of our way to achieve it. […]

951 READS
In: Redefining Success


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Oct 30

2015

When New Opportunities Show Up, Waving Their Ta Ta’s

There’s a lot of…pressure these days. Post to Twitter! And Facebook! And Instagram! And Vine! And Pinterest! And AREN’T YOU PERISCOPING YET, YOU CURMUDGEON? Speaking of self-important broadcasts, have you started your podcast yet? Are you #1 on iTunes? DON’T YOU HAVE PLANS TO START A PODCAST?! I’m continually fascinated by the flock’s constant need […]

1,715 READS
In: Redefining Success


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Feb 7

2018

You Are Stronger Than You Were Yesterday

Hear ye, hear ye, let it be known that I, Ash Ambirge, am officially in love with the SWEAT app. (If you also spend too much time at the computer like a hunchback homie, listen up!) For the longest time I was like: how in the HOPPING JALAPEÑO does someone exercise with an app? I […]

878 READS
In: Redefining Success


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Apr 4

2016

There’s So Much Drama Around EVERYTHING.

There is so much drama. Around. Everything. I hear it everywhere. In emails. In tweets. In friend’s secrets. In whispers across the internet. Should I launch this? But what about that? What if I fail? What if nobody buys? What if I wasted my time? What if my heart breaks in the process? Should I […]

1,389 READS
In: Redefining Success


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Jul 25

2014

Plan on Being Successful

I’m the first to promote the bootstrapper spirit, but I’m also first to promote intelligent decisions. And sometimes “crossing that bridge when we come to it,” isn’t as free-spirited as it is stupid. What happens when there’s no bridge? Sure, you can build one. But it may end up costing you significantly more money, energy, time, […]

3,069 READS
In: Redefining Success


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