You Have This GREAT IDEA, But You’re Hesitant to Take the Leap. Could This Be Why?

How hard would it really be?

To launch that crazy-fun new business idea. To start something you’ve been dreaming of for months. To get up and get started and go for it. To be able to say, this time tomorrow, that you have begun.

We all radically overestimate how hard it’ll be, and radically underestimate the fact that we are made of fucking stars. (No, I haven’t gone over to the dark side of believing in chakras, but I DID sign up for a—gulp—yoga retreat at Mapperton Estates in England. WHO AM I, SEND HELP!)

Starting is always The Hump. My humps, my humps, my humps, my humps. It’s the simplest thing to do, to get started, and yet? Starting means consequences. Starting means the end of other things: a comfortable mind, an easy day, the relief that comes without having to try so hard.

Starting means work.

It means that you will now have the responsibility of effort. It means getting used to feeling incompetent. It means dropping your pride to becoming a beginner again. And it means that you will have to show up, and show up, and show up—and maybe that’s a lot for you to handle. But at the very least, be clear about that.

Most things aren’t that hard to start.

What’s hard is prioritizing them once you do.


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Quit your job. Work remotely. Travel the world. Find your f*cking self.

Every weekday morning at 8am Eastern you’ll get 3 ideas to help you make big moves and big money. Written by Penguin Random House author, entrepreneur & digital nomad, Ash Ambirge, who likes to believe she still has standards.

The Middle Finger Project has helped over 500,000+ unconventional subscribers ditch the crock pot & go on an adventure. Established 2009 from Santiago, Chile.

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