ASH AMBIRGE

Author, CEO & Founder

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The Noodle Test: Is Your Business Idea Any Good?

In: Starting an Online Business

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new.

You do not have to be the first—you just have to be the only. There's a difference.

If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only so many types of pasta.

But new and upcoming restaurants don’t need to invent a brand new kind of noodle—they just have to take an existing noodle, and put their own signature on it.

You don't need to reinvent pasta to be the only.

But you do need to reinvent the way it tastes.

Jul 10

2014

What To Do When You Hire Them And…They Suck.

So you started a business and before you knew it you were regularly lip syncing to Gaga while kicking ass, taking orders, AND taking names—which, for the record, I hear is a mafia term. Isn’t that delightful? Suddenly, you found yourself with an extra $5 and immediately shouted to no one in particular, “I’m going to reinvest […]

In: Starting an Online Business

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Apr 5

2013

Reason #959 to Start a Business

Employment freaks me out. It’s hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life. Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you’re […]

In: Starting an Online Business

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