ASH AMBIRGE

Author, CEO & Founder

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The Noodle Test: Is Your Business Idea Any Good?

In: Starting an Online Business

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new.

You do not have to be the first—you just have to be the only. There's a difference.

If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only so many types of pasta.

But new and upcoming restaurants don’t need to invent a brand new kind of noodle—they just have to take an existing noodle, and put their own signature on it.

You don't need to reinvent pasta to be the only.

But you do need to reinvent the way it tastes.

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When It’s Hard for People to Pick, The First Thing They Do Is Ditch

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

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1,339

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The Smell of Desperation

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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1,444

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Is Your Package Big Enough?

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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452

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So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Starting an Online Business

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1,824

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Create & Offer What YOU’D Want to Buy.

  “THAT’S GENIUS!” said a lot of really sweet people really big brown nosers after the launch of Unf*ckwithable Girlfriends last week. Except they weren’t giving me the compliment because of what it contained, but rather, because of what it didn’t. “You mean you aren’t inundating everyone with another Facebook group? No forums? No Google […]

In: Starting an Online Business

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