ASH AMBIRGE

Author, CEO & Founder

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Don’t Beg for Business. Command It.

In: How to Sell Yourself

Bring me to your granny's birthday party, and I'm sweet as a lemon square. (My favorite.)

Bring me to meet the parents, and I'll bust out the pearls.

Bring me anywhere, and you'll get sweet, demure Ashley.

But bring me to a board room?

And it's shark time.

If you're like most people, the mere thought of pitching ideas, speaking in front of a room, or asking for the sale is nauseating. But for some sick, alien-like creatures like myself…it's the most thrilling thing in the world. 

There's nothing better than nailing that delivery. Having a roomful of people on the edge of their seats. Commanding respect. And landing the deal.

Most people, however, are under the impression that being able to do something like that well requires natural talent. An outgoing disposition. A go-getter attitude. And a thick skin.

But most people are slightly, respectfully, (really) wrong. At least when it comes to this little fun-filled arena of anxiety-inducing affairs.

Because in a situation like this, it isn't about what nature brought to the table (though a solid set of dimples never hurts). It's about what YOU bring to the table.

And what you bring to the table can be learned.

For example, when most people go into a meeting to sell something, they inevitably open with some variation of the line, “Thank you for taking the time to meet with me today.” But guess what? That's a piss poor idea, because the minute they open their mouth with something like that, they've already lost the sale.

When I was in advertising, I'd always open a meeting with, “I'm so glad I could come down and meet with you today; I've only got 20 minutes, so let's get started.”

And there's a big difference in those two opening statements. One assumes a submissive position; the other assumes a dominant position. It demonstrates to a prospect that they, as a prospect, are the commodity–not you. There's a million people you could be doing business with. But…there's only one you.

And by extension, they, as the prospect, need to be selling you on why you should do business with them–and not the other way around.

It's a simple change of mind set. And if you walk into any meeting with the perspective that you're doing them a favor?

Everything changes. 

That, however, was not something I came out of the womb instinctively knowing. It's something I studied. Something I read about. Something I experimented with over the years. And something I learned.

And that, really, is the point of it all.

Anything is learnable.

Pitching. Business chops. Marketing. Writing. Design. And anything else you want to throw into the mix.

You can do this.

You can do anything.

And you can be damn good at anything, too.

But you can't just wing it and expect to be a pro.

You've got to learn how.

So the next time you royally screw something up? Instead of berating yourself for it–go read about how to do it better next time.

Because piss poor never won any awards.

May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

May 28, 2012

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

In: How to Sell Yourself

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Apr 18

2013

Don’t Beg for Business. Command It.

Apr 18, 2013

Bring me to your granny’s birthday party, and I’m sweet as a lemon square. (My favorite.) Bring me to meet the parents, and I’ll bust out the pearls. Bring me anywhere, and you’ll get sweet, demure Ashley. But bring me to a board room? And it’s shark time. If you’re like most people, the mere […]

In: How to Sell Yourself

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Mar 6

2014

Are You Selling The Wrong Thing?

Mar 6, 2014

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

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Aug 1

2017

If You Want Someone to Say Yes to You, and Love You, and Give You Their Money, Read This

Aug 1, 2017

Today’s the day my private retreat participants arrive here to the world’s most wonderful boutique hotel here in The Cotswolds (I’ll show you later, when I don’t run the risk of some random Freddie Krueger on the Internet showing up and ruining EVERYTHING AKA sawing our hands off in the middle of the night—“you’ll never […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Sep 4, 2017

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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Mar 13

2015

This Bastard Was Getting Paid $10,000 a Month.

Mar 13, 2015

This bastard was getting paid $10,000 dollars a month. He was on contract with my company at the time, brought on as a consultant to work directly with a young (and far less wrinkley-lipped) yours truly. This was some ten plus years ago, mind you, at a time when things like blogs were for morons who liked […]

In: How to Sell Yourself

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Jun 26

2014

Is It Annoying to Buy From You?

Jun 26, 2014

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Jul 28, 2017

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

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Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

Sep 22, 2012

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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But no serial killers. I promise I won’t send those.

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