ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Don’t Sell a Product—Sell a Person Their Identity

In: Branding, Selling,

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015.

It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those folks.)

But then every single time I go to pull the plug, something stops me. I realize that I like giving money to The New York Times. I realize that I like being the kind of person who subscribes to The New York Times.

And suddenly, canceling a subscription isn’t about the money, anymore: it’s my about identity.

This is precisely why the best brands take sides; why the best brands draw a line in the sand. Because they know that when you buy from them, you aren’t just buying a product—you’re buying a statement about yourself.

And if what you sell doesn’t represent anything?

Then what they’re buying doesn’t, either.

And soon, it won’t just be a branding problem—it’ll be a revenue one.

take the

25 DAYS TO $100K

Freelancer Challenge now!

Calibrate your freelance business to reach $100K this year just by making one small adjustment every day for twenty-five days. Enter your email to get started!

It's 100% free, just like the tears you wept over Ryan Gosling in The Notebook.

1,312

READS

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Branding, Business 101, Marketing,

READ MORE >>

825

READS

“My Brand is Boring As Fuck. With a Capital F.”

Andddddd it’s a wrap! We took The Cotswolds by motherloving storm this past week, as I led a cozy, intimate business retreat with five killer women in the English countryside, complete with fireside chats, darling little pubs, open-air picnics, tons of peppermint tea, and, of course, trekking around in our wellies through refreshingly moist meadows […]

In: Branding, Business 101, Success,

READ MORE >>

How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

THIS IS A PLACE WHERE YOU'LL ALWAYS BELONG.

Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *