ASH AMBIRGE

Author, CEO & Founder

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Don’t Sell a Product—Sell a Person Their Identity

In: Online Marketing

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015.

It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those folks.)

But then every single time I go to pull the plug, something stops me. I realize that I like giving money to The New York Times. I realize that I like being the kind of person who subscribes to The New York Times.

And suddenly, canceling a subscription isn’t about the money, anymore: it’s my about identity.

This is precisely why the best brands take sides; why the best brands draw a line in the sand. Because they know that when you buy from them, you aren’t just buying a product—you’re buying a statement about yourself.

And if what you sell doesn’t represent anything?

Then what they’re buying doesn’t, either.

And soon, it won't just be a branding problem—it'll be a revenue one.

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Sales Tip of The Year: Don’t Masturbate.

So since I’m in the United States for a hot minute, I have recently acquired a smart phone. I have three things to say about this:– Apparently, I’m better at coding HTML than I am at texting. Considering I have no fucking idea how to code HTML, you can imagine what kind of interesting text […]

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How Dating Chilean Men Can Help You Succeed In Business. Kind of. And Why Bloody Noses Are Not Okay, Which Is Not Related to The Story At All, But You Should Read About It, Anyway.

So the other day there was a guy. Isn’t there always a guy? Anyway, the other day there was a guy, and I may or may not have been kissing said guy. Said guy is so attractive, that I’m almost nervous to be kissing him, because, as we all know, when you’re kissing really attractive […]

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Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Online Marketing

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Let The Serious Folks Go Seriously Broke.

  I can’t do serious. I’m not sure if you could tell from the name of this blog, or from anything I’ve ever written, said, tweeted and/or mimed while naked, but it’s true. (There was actually no naked miming. I do a lot of stuff naked, but really, who the hell mimes these days?) I’m […]

In: Online Marketing

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What if My Customers Aren’t All the Same? How Do I Appeal to Multiple Targets? It’s called Positioning (And for Once I’m Not Talking About the Kama Sutra)

SELLING YOUR STUFF TO OTHER HUMANS IS HARD. (Caps required.) It’s hard for a number of reasons, but one of the biggest reasons is because nobody really knows what to say. We’re all filled with a million different ugly little self-doubts floating around our nervous little brains. What should the headline say? Do I emphasize […]

In: Online Marketing

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