ASH AMBIRGE

Author, CEO & Founder

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Don’t Sell a Product—Sell a Person Their Identity

In: Online Marketing

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015.

It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those folks.)

But then every single time I go to pull the plug, something stops me. I realize that I like giving money to The New York Times. I realize that I like being the kind of person who subscribes to The New York Times.

And suddenly, canceling a subscription isn’t about the money, anymore: it’s my about identity.

This is precisely why the best brands take sides; why the best brands draw a line in the sand. Because they know that when you buy from them, you aren’t just buying a product—you’re buying a statement about yourself.

And if what you sell doesn’t represent anything?

Then what they’re buying doesn’t, either.

And soon, it won't just be a branding problem—it'll be a revenue one.

Apr 11

2014

Your Customers Already Told You What To Say.

Apr 11, 2014

“If you were a pizza delivery man, how would you benefit from scissors?” “Why is a tennis ball fuzzy?” “What is your least favorite thing about humanity?” “How does the internet work?” Can you believe this? There are innocent people getting clobbered with these kinds of interview questions in dimly lit corporate offices AS WE […]

In: Online Marketing

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Sep 6

2017

Marketing Is Fucking Weird, Isn’t It?

Sep 6, 2017

Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.) But I gotta say: marketing gets really easy […]

In: Online Marketing

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Nov 30

2011

Seduce Me And I’m Yours. Your Customer, That Is.

Nov 30, 2011

So, I’m a huge salsa fan. The love affair began nearly 10 years ago, when I first traveled to Costa Rica on an exchange program. His name was Alejandro, and he was the first boy to ever ask for my hand on the dance floor. He was golden tan with dark blue eyes, and long […]

In: Online Marketing

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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

Sep 14, 2017

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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May 13

2011

The Definitive, Step-By-Step Guide to Getting Off Your Butt, Finding Some Focus, And Jump-Starting Your Biz…So You Can Stop Feeling Like an Procrastinating Asshole (And Start Making Some Cashola)

May 13, 2011

Sometimes I make bad decisions. The time I decided to consume alcohol while on a date while ON CRUTCHES  was one of those times. (Thanks for not even trying to catch me as my metal crutches went flying, Bob, you scumbag.)– But then there are other times, when my decision-making skills operate at peak performance. […]

In: Online Marketing

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Nov 17

2017

Read This if You Need Eyeballs On Your Stuff But Have NO EFFING IDEA HOW TO GET ANYONE TO PAY ATTENTION TO YOU SO HELP YOU VODKA.

Nov 17, 2017

I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole […]

In: Online Marketing

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May 15

2013

On Getting the World to Pay Attention to You

May 15, 2013

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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