ASH AMBIRGE

Author, CEO & Founder

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I Want You. Now.

In: Online Marketing

…yeah, you.

Not so much in the, take-me-to-bed-tiger kind of way (that's tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way.

Not about the ozone.

Or how much profanity I use.

Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I'm getting better!)

I want to know what you think about…

*bongo roll*

…the evil…

…icky…

…topic…

…otherwise…

…known as…

SALES PAGES.

*cue all hell breaking loose*

*cue slow girl who loses shoe amongst chaos*

*cue someone to come bring me to mental ward for writing this kind of shit*

*cue Matthew McConaughey to come visit me in said mental hospital*

Anyway. Sales Pages.

I wanna know what you think of 'em.

Let me tell you why.

The reason is based on the following email conversation that just transpired (republished with permission):

To which I responded:

To which she responded:

So my question is this –

What are your thoughts on what makes for a non-icky sales page?

They're a necessity, if you want to communicate the need-to-know information, but…

What totally turns you off? (And makes you go Xing out the page at lightening speeds.)

What turns you on? (And makes you think, “Mmhmm, yessssssssss” while you twiddle your thumbs with anticipation, and lick your lips?

What do YOU prefer?

 

HOLLA.

Oct 1

2013

Want to Stand Out In a Sea of Competitors? Stand UP.

Say you’re shopping for a diamond. “You’re shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result? Websites and websites and websites […]

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Apr 3

2014

Difference Isn’t About Being Different.

You know what I’m passionate about? Elephants. Big, giant, hot chartreuse, polka dotted elephants. In the room. Online. Where there’s at least one Nigerian Prince sending out emails with the salutation, “Friend.” (Oh wait, that was me.) Right now, the elephant in the room I’m sitting in is the increasingly common practice of—how should I […]

1,568 READS
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Sep 10

2018

Know Who Your Haters Are

Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to […]

650 READS
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Jan 10

2012

The Day The Cash Register Became Obsolete (WTF?)

Note:  This post contains adult language. It’s so adult, you might swear you’ve just been transported to a seedy, smoke-laced Las Vegas strip club filled with large Italian men. The good news is that you haven’t. The bad news is that somebody let me have my own blog. And…so we begin. What I want to […]

840 READS
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Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

641 READS
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May 19

2017

Businesses Are Like Books: The Best Ones Actually SAY Something

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before. The same […]

249 READS
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Jan 21

2014

You are not anyone’s only option. (…So now what?)

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

2,047 READS
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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

751 READS
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