ASH AMBIRGE

Author, CEO & Founder

Learn More >>

How to Make People Cry (And How It’ll Help You Get More Clients)

In: Online Marketing

Watch this video.

Right now. Before you do anything else. And preferably with a small furry animal alongside you. (Or a vodka. Equally comforting, and less smelly.)


 Click here to watch the video on YouTube.

There is so much we can take from that video, but most importantly:

  1. Only by putting yourself into someone else's shoes, can you empathize, and ultimately say the things they need to hear in order to help them choose you instead of someone else. For example, if you're a weight loss coach, you might think that your clients want to lose weight. (Naturally.) So in your copy, you might write, “Want to lose weight?” (Just like your competitors will.) But in reality, while those people want to lose weight, what they really want is to stop feeling like everyone is secretly watching their thighs jiggle with every step they take in their too-tight shorts. What they really want is to have sex without having to contort themselves into just the right position so their stomach doesn't hang. What they really want is to feel on par with (and just as fashion savvy and creative as) other women gliding by in their mint-colored skinny jeans. What they really want is to feel like they're normal. And those are the thoughts that are plaguing the insides of their skulls every single day. So use those thoughts to write your copy, and you'll find that all the sudden your target market's going to be begging you for your availability. Because, suddenly, you're the only one who gets them.
  2. The best promotional tools–whether it's a video like this one, a commercial on TV, an ad for a service, or even a simple product description–don't talk about what they do. They make you feel. Because the feelings you just felt when you watched that are going to stick with you far longer than the feelings you'd get if this video had a check list of the top 3 reasons their hospital is the best in the area for, say, treating cancer. And when you've got no choice but to stick out in a sea of sameness? Unforgettable isn't a luxury–it's a MUST.
  3. Don't be an asshole. You never know what someone else might be going through. And you never know when your smile could, just maybe, change everything.

Want other great examples of this?

Watch this or this or this or read this or this.

And then whisper sweet nothings in my ear forevermore because all of those MADE YOUR DAY and you have no idea what you'd do without a blog called The Middle Finger Project in your inbox. (I frankly don't know what I'd do if I couldn't write it.)

(Maybe ski. I'd probably learn to ski.)

(No I wouldn't.)

Jan 10

2012

The Day The Cash Register Became Obsolete (WTF?)

Note:  This post contains adult language. It’s so adult, you might swear you’ve just been transported to a seedy, smoke-laced Las Vegas strip club filled with large Italian men. The good news is that you haven’t. The bad news is that somebody let me have my own blog. And…so we begin. What I want to […]

In: Online Marketing

READ MORE >>

May 13

2011

The Definitive, Step-By-Step Guide to Getting Off Your Butt, Finding Some Focus, And Jump-Starting Your Biz…So You Can Stop Feeling Like an Procrastinating Asshole (And Start Making Some Cashola)

Sometimes I make bad decisions. The time I decided to consume alcohol while on a date while ON CRUTCHES  was one of those times. (Thanks for not even trying to catch me as my metal crutches went flying, Bob, you scumbag.)– But then there are other times, when my decision-making skills operate at peak performance. […]

In: Online Marketing

READ MORE >>

Jan 22

2013

Why Your Clients Should Never Have to “Think About It”

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing

READ MORE >>

Apr 11

2014

Your Customers Already Told You What To Say.

“If you were a pizza delivery man, how would you benefit from scissors?” “Why is a tennis ball fuzzy?” “What is your least favorite thing about humanity?” “How does the internet work?” Can you believe this? There are innocent people getting clobbered with these kinds of interview questions in dimly lit corporate offices AS WE […]

In: Online Marketing

READ MORE >>

Jun 2

2011

25 Ways the F-word Can Help Your Business THRIVE

I came across this poster over at The Donut Project, and instantly knew this was something I had to share. You loved it, right? That’s what I thought. My personal favorite is, “Make me fucking care,” which is probably the best piece of marketing advice I could ever offer. Think about it. Then do something […]

In: Online Marketing

READ MORE >>

Feb 19

2014

Are You Peeing In The Sea of Sameness?

I was disgusted. She was the 11th person to pass by trying to peddle the same exact selection of sunglasses that ten other people had peddled just seconds before. “Senorita?” she said, tapping me on the shoulder from behind my table once more. I ignored her once more. She circled around me in case I […]

In: Online Marketing

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here