ASH AMBIRGE

Author, CEO & Founder

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Only the Ordinary Can Easily Define Themselves. You? You’re Another Story.

In: Branding, Creating,

Not being able to easily define what you do isn’t necessarily bad.Easily definable things are things that have been done so much, we know exactly how to categorize them. Name them. Label them. Sort them.

So if what you want to create is just another X, then great. You’ll be able to define it with ease.

But if you’re having trouble calling a spade a spade, maybe that’s because you don’t have a spade.

And maybe that’s a good thing.

In fact, maybe it’s necessary.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

285

READS

The Noodle Test: Is Your Business Idea Any Good?

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Branding, Business 101,

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253

READS

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,

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