ASH AMBIRGE

Author, CEO & Founder

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Only the Ordinary Can Easily Define Themselves. You? You’re Another Story.

In: Branding, Creating,

Not being able to easily define what you do isn’t necessarily bad.Easily definable things are things that have been done so much, we know exactly how to categorize them. Name them. Label them. Sort them.

So if what you want to create is just another X, then great. You’ll be able to define it with ease.

But if you’re having trouble calling a spade a spade, maybe that’s because you don’t have a spade.

And maybe that’s a good thing.

In fact, maybe it’s necessary.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: Branding, Communication, Confidence,

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304

READS

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,

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