ASH AMBIRGE

Author, CEO & Founder

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Self-Care Isn’t Always Glamorous.

In: Feeling Disillusioned With Life

Sooooo, it’s the holidays, and you know what that means?

We all need to figure out how the hell we’re going to take care of our drooling, forgetful, overwhelmed selves, come the new year. (Oh, you’re not drooling and forgetful? GET OFF MY YARD.)

Which brings up the topic of self-care.

Jesus christ we’re bad at this, aren’t we? We’ve got more awareness around the importance of, you know, taking a minute to sh*t without our phones, and yet, it seems to be harder than ever.

*She sings to the tune of walking down the wedding aisle*:

More stuff to do.
More stuff to do.
More stuff to do.

Enter: the desperate need for self-care, AKA yoga, candles, tampons made of soy and about 300 Tibetan prayers.

But, you know, I don’t think we’ve got the right idea. I think the concept of “self-care” has been trivialized into mud baths and Bridget Jones marathons, when in reality, it’s not just a self-indulgence: It’s self-preservation.

And self-preservation isn’t always glamorous. Actually, most of the time, it’s really, really uncomfortable.

:: It’s doing the thing you least want to do.
:: It’s letting the fuck go.
:: It’s forgetting about the money.
:: It’s stopping what doesn’t work for you—finally.
:: It’s prioritizing joy.
:: It’s letting other people down.
:: It’s coming through for yourself.
:: It’s making a goddamn budget.
:: It’s sticking to your guns.
:: It’s giving up…sometimes.
:: It’s being selfish.
:: It’s acting on your curiosities.
:: It’s being selective.
:: It’s choosing differently…despite the past.
:: It’s doing the things you want without regard for how it will seem, or appear, or be talked about by others.

We’re leading these lives we all want to escape from—that's why self-care has been having such a moment.

But what if self-care was in creating a life you don’t want to run away from?

What if the biggest, most difficult, unpleasant things you could do…are actually the most beautiful?

Sep 7

2018

One Big, Sexy Question for Instant Clarification On: What the Hell Do I Want to Do With My Life?

Sep 7, 2018

I was reading something on the Internet yesterday that was praising this woman’s work, and I thought to myself: there’s such a difference between doing work and having work. (And yes, I italicized “such” in my mind.) To do work is to take on a task, whoever’s task it might be. To have work, though—work […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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Jul 23

2017

Prayer for a Modern Girl

Jul 23, 2017

Her face is soft and at ease; serene and unhardened. She looks at the world through fresh, rosy eyes, while her lips unravel themselves easily at the sight of a stranger. Who are those who hold bitterness in their hearts? She walks past Round Pond, befriending the crisp July air, twirling twigs between her fingertips, […]

In: Feeling Disillusioned With Life

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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