ASH AMBIRGE

Author, CEO & Founder

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Fear, Not – Fear, Exposed Will Be Back. (Says the Series In Its Best Arnold Impersonation)

In: Online Marketing

Dear You,

Hi.

It's Monday.

Typically on Mondays, you get to hang with a sassy new segment of Fear, Exposed.

But because I'm semi-evil.

And because I take pleasure in mystery. (Be glad you're not dating me.)

I'm suspending the series.

Stay tuned to find out WHY.

(Or don't, but I must warn you that you'll miss out on my bad jokes, frequent F-bombs, and overuse of the word “baby.”  Not like child baby, but like, “Oh hell yeah, baby!”  kind of baby. And really? Who could resist?)

Hugs, kisses and a slap on the ass,

Ash

Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

3,201 READS
In: Creative Writing for the Internet, Online Marketing


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Jun 25

2014

It’s Never About What You’re Selling. And Always About What They’re Buying. There’s a Difference.

Anytime I’ve seen a man in khaki, I’ve thought horrible things about his package. Maybe because they remind me of grandfathers. Or maybe because they remind me of Mr. Rogers. Either way, no female has ever wanted her boy friend to look like a boy scout. Khaki spells uptight. Conservative. Narrow-minded. Bourgeois. Which is why I […]

2,590 READS
In: Online Marketing


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May 2

2017

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

428 READS
In: Online Marketing


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Oct 10

2012

Why “Business As Usual” Is Usually Killing Your Business

Fun is underrated. It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone. What isn’t always the expectation, however, is how fun it’ll be to do business with you. Not just pleasant. […]

587 READS
In: Online Marketing


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Jul 14

2011

Paris, Wankers + Marketing for Local Business Owners

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

829 READS
In: Online Marketing


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Jan 27

2015

You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

1,540 READS
In: Online Marketing


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May 19

2017

Businesses Are Like Books: The Best Ones Actually SAY Something

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before. The same […]

249 READS
In: Online Marketing


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