ASH AMBIRGE

Author, CEO & Founder

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What Does It Mean to Take Care of Yourself, Right Now?

In: Feeling Disillusioned With Life

A question I ask myself often: What does it mean to take care of myself right now?

It's FREAKING TERRIFYING how much we do on autopilot.

  • We order the second glass of wine.
  • Stay to be polite.
  • Agree to help! HELPING EVERYBODY!
  • Eat what everybody else is having because you don't want to make a fuss.
  • Let them talk and talk and talk and monopolize all of your time.
  • Give up your nights to things you don't care about.
  • Spend your days doing a job you don't care about.
  • Stick it out. Persevere. Persist. Even when it's not in your best interest, anymore, because not giving up is just what you do.
  • Shrink instead of saying THE VERY HARD THING.
  • Do the job for less money than it's worth.
  • Meet them for coffee as a professional courtesy.
  • Smile and nod your life away.

It's easy to live your life out of habit. But soon those habits will have you waking up one day going, where did it all go? What do I have to show for it? And why do I suddenly look like a middle-aged biker? (The hardness of life shows up on your face, indeed.)

I think being selectively selfish, sometimes, is some of the most important work for us to do. THAT SOUNDS SO WRONG, because contributing is also some of the most important work for us to do. But there's a time and place for everything—and your time is today.

What does it mean to take care of myself right now?

I think the answer will surprise you. Oftentimes it's the exact opposite of what you've been doing all along.

Jan 7

2014

You Are Not a 7-Eleven.

Jan 7, 2014

“People need to understand what the fuck BUSINESS HOURS mean. I’m not 7-eleven, folks. I am not. If I wanted to be, I’d just run a 7-eleven. Big Gulps all the fuck around.”– Got that email from a frustrated business owner yesterday. I laughed so hard I almost spit wine on my bed. (I said almost. […]

In: Feeling Disillusioned With Life

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Jun 22

2018

Sometimes You Fall Into Things. You Fall Into People, Fall Into Places, Fall Into Patterns, Fall Into Deep Dark Obsessions With Red Velvet Cake. (AHEM.) 

Jun 22, 2018

The other day I tweeted about how I watched The Notebook and so CLEARLY I was living my best life. And then I started thinking about how much I love that phrase, because it’s a good reminder, isn’t it? Am I really living my best life? What does that even mean? Sometimes you fall into things. You fall into people, fall into […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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May 12

2017

Pleasure Doesn’t Need an Appointment

May 12, 2017

In the mornings, I let myself linger underneath the covers, twisting the full, fluffy comforter up and around my face, letting my feet dance in the cotton. It feels so good, to slide your soles through the cool material—almost sinful. When I shower, I surrender to the warmth of the water, letting it caress my […]

In: Feeling Disillusioned With Life

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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