ASH AMBIRGE

Author, CEO & Founder

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More Work Doesn’t Mean More Money. It Means More Work.

In: Starting an Online Business

I like gel eggs. (WHO’S WITH ME ON THIS?)

But I can never get the gel eggs just right, because they always turn out too dry, or undercooked. It’s hard to get that perfect precision.

Then I bought a new pan. Made the gel eggs on the first try.

The tools you use are as important as the work you put into it. Better outcome. Less cursing.

That’s one reason why I’m switching these daily emails to a new provider called Active Campaign next week (if you stop getting these emails, ping me to ash@themiddlefingerproject.org pronto and we’ll make sure you stay VIP), and also why I spent $45,000 last year on business tools alone. (Which is a crazy number, given that I grew up in a household with an income 1/3 of that).

You don’t have to make it hard on yourself, thinking that the harder it is, the more you deserve it.

Sometimes the hardest work of all is figuring out how to make it easy.

Sep 15

2011

Screw Being Your Own Boss

  Being your own boss is infinitely harder than having a boss, and by infinitely (which is a pain in the ass to spell), I mean 17,929,531.9045 times harder. Exact math. The next time I hear someone say that they want to be their own boss, I’m going to take the nearest rotten pork chop and slap […]

In: Starting an Online Business

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Feb 22

2015

The Smell of Desperation

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

In: Starting an Online Business

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Jun 2

2017

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

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