ASH AMBIRGE

Author, CEO & Founder

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More Work Doesn’t Mean More Money. It Means More Work.

In: Starting an Online Business

I like gel eggs. (WHO’S WITH ME ON THIS?)

But I can never get the gel eggs just right, because they always turn out too dry, or undercooked. It’s hard to get that perfect precision.

Then I bought a new pan. Made the gel eggs on the first try.

The tools you use are as important as the work you put into it. Better outcome. Less cursing.

That’s one reason why I’m switching these daily emails to a new provider called Active Campaign next week (if you stop getting these emails, ping me to ash@themiddlefingerproject.org pronto and we’ll make sure you stay VIP), and also why I spent $45,000 last year on business tools alone. (Which is a crazy number, given that I grew up in a household with an income 1/3 of that).

You don’t have to make it hard on yourself, thinking that the harder it is, the more you deserve it.

Sometimes the hardest work of all is figuring out how to make it easy.

May 30

2014

Is Your Package Big Enough?

May 30, 2014

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Aug 7

2014

Tweet When You’re Dead

Aug 7, 2014

Death is weird. One minute you’re painstakingly slaving over the perfect Facebook status update, worrying about the new wrinkle in your forehead, and crying hysterically over the fact that you spilled a drop of creamer on the counter and WHY! CAN’T! ANYTHING! BE! EASY!, and the next, well, you don’t even have the privilege of […]

In: Starting an Online Business

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Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Feb 7, 2014

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business

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Jun 5

2017

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

Jun 5, 2017

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Starting an Online Business

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Jul 11

2017

Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

Jul 11, 2017

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Starting an Online Business

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Aug 15

2017

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

Aug 15, 2017

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business

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Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

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May 14

2017

The Noodle Test: Is Your Business Idea Any Good?

May 14, 2017

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

Feb 14, 2014

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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