ASH AMBIRGE

Author, CEO & Founder

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So, People Suck at Talking to Each Other

In: Online Marketing

People suck at talking to each other.

I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line.

As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say the right thing. (Come to think of it, men should really hire me to ghostwrite their apologies.)

While I may be more skilled than the average bear when it comes to arranging the alphabet, the average bear’s utter lack of finesse never fails to surprise shock the everloving shit out of me.

Sure, damages around being a disjointed, incoherent, stammering boob might not amount to much for some people–maybe your in-laws think you’re special ed, or the tall guy at the reference desk actually revokes your library card.

But for business owners and professionals and people whose careers demand they interact with those creatures called humans, there are more substantial consequences to communicating like a halfwit.

Whether or not you get the gig. How much respect you get. How the world views you. Whether or not the world cares. How much they spend. The kinds of relationships you’ll have. Whether you’ll be trusted. How your clients treat you. The way you make people feel.

If you don’t make people feel good about doing business with you, they won’t.

And making people feel good (or not) these days happens most often through the written word, because the internet is driven by the written word–and that means you & your business need to be, too. Every email. Every blog post. Every proposal. Every page.

I predict that those who prioritize writing well are going to quickly take over every market, and every industry, and blow their competitors out of the ocean.

Because nobody has time to cut through the noise themselves–your words have to do it for them. Nobody is going to sit down and figure out what you’re trying to say–you have to say it. Nobody is going to tolerate dismissive, curt, unprofessional communications–you have to be a class act (even when you feel like screaming). And nobody is going to care about experiencing whatever it is you’re selling–unless you care about their experience first.

And since their experience is what they’re reading on the screen?

Your words are  the experience.

Your words are you, your product, your service, your value.

And for anyone who doesn’t believe that?

Consider the business coach versus the business consultant…and then ask yourself who makes more money.

Words shape perception.

And perception is reality.

And the truth is that reality?

Isn’t written in the stars.

It’s written in your last email.

Nov 19

2015

What if My Customers Aren’t All the Same? How Do I Appeal to Multiple Targets? It’s called Positioning (And for Once I’m Not Talking About the Kama Sutra)

SELLING YOUR STUFF TO OTHER HUMANS IS HARD. (Caps required.) It’s hard for a number of reasons, but one of the biggest reasons is because nobody really knows what to say. We’re all filled with a million different ugly little self-doubts floating around our nervous little brains. What should the headline say? Do I emphasize […]

In: Online Marketing

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Jan 19

2012

I Want You. Now.

…yeah, you. Not so much in the, take-me-to-bed-tiger kind of way (that’s tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way. Not about the ozone. Or how much profanity I use. Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I’m getting better!) I want to know what you think […]

In: Online Marketing

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Oct 19

2018

Make 50% of the Population Hate You

“Make 50% of the population hate you.” My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.) Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, […]

In: Online Marketing

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May 2

2017

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Online Marketing

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Jan 14

2014

What You Say Is More Important Than What You Sell

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Online Marketing

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Jun 2

2011

25 Ways the F-word Can Help Your Business THRIVE

I came across this poster over at The Donut Project, and instantly knew this was something I had to share. You loved it, right? That’s what I thought. My personal favorite is, “Make me fucking care,” which is probably the best piece of marketing advice I could ever offer. Think about it. Then do something […]

In: Online Marketing

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