ASH AMBIRGE

Author, CEO & Founder

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So, People Suck at Talking to Each Other

In: Online Marketing

People suck at talking to each other.

I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line.

As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say the right thing. (Come to think of it, men should really hire me to ghostwrite their apologies.)

While I may be more skilled than the average bear when it comes to arranging the alphabet, the average bear’s utter lack of finesse never fails to surprise shock the everloving shit out of me.

Sure, damages around being a disjointed, incoherent, stammering boob might not amount to much for some people–maybe your in-laws think you’re special ed, or the tall guy at the reference desk actually revokes your library card.

But for business owners and professionals and people whose careers demand they interact with those creatures called humans, there are more substantial consequences to communicating like a halfwit.

Whether or not you get the gig. How much respect you get. How the world views you. Whether or not the world cares. How much they spend. The kinds of relationships you’ll have. Whether you’ll be trusted. How your clients treat you. The way you make people feel.

If you don’t make people feel good about doing business with you, they won’t.

And making people feel good (or not) these days happens most often through the written word, because the internet is driven by the written word–and that means you & your business need to be, too. Every email. Every blog post. Every proposal. Every page.

I predict that those who prioritize writing well are going to quickly take over every market, and every industry, and blow their competitors out of the ocean.

Because nobody has time to cut through the noise themselves–your words have to do it for them. Nobody is going to sit down and figure out what you’re trying to say–you have to say it. Nobody is going to tolerate dismissive, curt, unprofessional communications–you have to be a class act (even when you feel like screaming). And nobody is going to care about experiencing whatever it is you’re selling–unless you care about their experience first.

And since their experience is what they’re reading on the screen?

Your words are  the experience.

Your words are you, your product, your service, your value.

And for anyone who doesn’t believe that?

Consider the business coach versus the business consultant…and then ask yourself who makes more money.

Words shape perception.

And perception is reality.

And the truth is that reality?

Isn’t written in the stars.

It’s written in your last email.

Jan 14

2014

What You Say Is More Important Than What You Sell

Jan 14, 2014

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Online Marketing

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May 31

2011

A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

May 31, 2011

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: Online Marketing

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Feb 26

2012

Why Sucky People Get More Clients Than You

Feb 26, 2012

Your ability to get clients has nothing to do with the quality of your work. There, I said it. Bold statement. I brought this up the other day in my Behind Closed Doors group, and I want to bring it up here, too. ::   A lot of your future and continued success depends on your ability to […]

In: Online Marketing

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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

Sep 14, 2017

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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Dec 23

2010

Do What You Love (And Get Paid for It): The Missing Link

Dec 23, 2010

So last week you met Paolo. You’re welcome. If you didn’t meet Paolo last week, you need to read that before you read this. If you don’t, you run the risk of having me track you down and fling spicy Peruvian chicken sauce in your eye. Yes, it exists—I’m dipping my bread in it as […]

In: Online Marketing

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Jun 27

2017

Looks Aren’t Superficial When It Comes to Making Money

Jun 27, 2017

So I buy these B12 supplements the other day—BECAUSE APPARENTLY MY BODY IS ALL, OH, VITAMIN B, HAHA, THAT’S CUTE—and it comes in this sturdy little bottle that feels very important, and I’m all excited because obviously I think that I’m doing a good deed slash being a responsible adult. So I go to open […]

In: Online Marketing

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