ASH AMBIRGE

Author, CEO & Founder

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So, People Suck at Talking to Each Other

In: Online Marketing

People suck at talking to each other.

I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line.

As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say the right thing. (Come to think of it, men should really hire me to ghostwrite their apologies.)

While I may be more skilled than the average bear when it comes to arranging the alphabet, the average bear’s utter lack of finesse never fails to surprise shock the everloving shit out of me.

Sure, damages around being a disjointed, incoherent, stammering boob might not amount to much for some people–maybe your in-laws think you’re special ed, or the tall guy at the reference desk actually revokes your library card.

But for business owners and professionals and people whose careers demand they interact with those creatures called humans, there are more substantial consequences to communicating like a halfwit.

Whether or not you get the gig. How much respect you get. How the world views you. Whether or not the world cares. How much they spend. The kinds of relationships you’ll have. Whether you’ll be trusted. How your clients treat you. The way you make people feel.

If you don’t make people feel good about doing business with you, they won’t.

And making people feel good (or not) these days happens most often through the written word, because the internet is driven by the written word–and that means you & your business need to be, too. Every email. Every blog post. Every proposal. Every page.

I predict that those who prioritize writing well are going to quickly take over every market, and every industry, and blow their competitors out of the ocean.

Because nobody has time to cut through the noise themselves–your words have to do it for them. Nobody is going to sit down and figure out what you’re trying to say–you have to say it. Nobody is going to tolerate dismissive, curt, unprofessional communications–you have to be a class act (even when you feel like screaming). And nobody is going to care about experiencing whatever it is you’re selling–unless you care about their experience first.

And since their experience is what they’re reading on the screen?

Your words are  the experience.

Your words are you, your product, your service, your value.

And for anyone who doesn’t believe that?

Consider the business coach versus the business consultant…and then ask yourself who makes more money.

Words shape perception.

And perception is reality.

And the truth is that reality?

Isn’t written in the stars.

It’s written in your last email.

Mar 3

2012

Attention Is The Motherfucking Currency. OWN IT.

Mar 3, 2012

Yo. Just wrote an update to my Behind Closed Doors group, and thought it might be useful to share with you here, too. (Behind Closed Doors is my insider group where several times a week I put out quick-hit emails like the one below, sharing the deets on my own marketing + sales strategies for […]

In: Online Marketing

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Jan 14

2014

What You Say Is More Important Than What You Sell

Jan 14, 2014

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Online Marketing

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Jan 23

2012

Sales Tip of The Year: Don’t Masturbate.

Jan 23, 2012

So since I’m in the United States for a hot minute, I have recently acquired a smart phone. I have three things to say about this:– Apparently, I’m better at coding HTML than I am at texting. Considering I have no fucking idea how to code HTML, you can imagine what kind of interesting text […]

In: Online Marketing

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Oct 16

2017

She Wrote the Book On It

Oct 16, 2017

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing

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Feb 2

2012

Is This Simple Thing Preventing You From Getting More Clients?

Feb 2, 2012

So once upon a time I dated a guy with lots of tattoos who worshiped his mom. Wait. Wait a minute. That has nothing to do with the story. Rewind. Back up. Let’s start again. *clears throat*– Once upon a time, my official job title was “Director of Business Development.” There. That’s better. Right story. […]

In: Online Marketing

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Oct 10

2012

Why “Business As Usual” Is Usually Killing Your Business

Oct 10, 2012

Fun is underrated. It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone. What isn’t always the expectation, however, is how fun it’ll be to do business with you. Not just pleasant. […]

In: Online Marketing

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Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

Jan 20, 2015

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

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Feb 26

2012

Why Sucky People Get More Clients Than You

Feb 26, 2012

Your ability to get clients has nothing to do with the quality of your work. There, I said it. Bold statement. I brought this up the other day in my Behind Closed Doors group, and I want to bring it up here, too. ::   A lot of your future and continued success depends on your ability to […]

In: Online Marketing

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Jan 21

2014

You are not anyone’s only option. (…So now what?)

Jan 21, 2014

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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