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You Are Not a 7-Eleven.

In: Life, Marketing,

“People need to understand what the fuck BUSINESS HOURS mean. I’m not 7-eleven, folks. I am not. If I wanted to be, I’d just run a 7-eleven. Big Gulps all the fuck around.”

Got that email from a frustrated business owner yesterday. I laughed so hard I almost spit wine on my bed. (I said almost. You know I wouldn’t be that wasteful. And yes, I DRINK WINE IN BED.)

Raise your hand if…you’re running yourself ragged trying to please fifty million clients at once, all who (well-meaningly) assume you work weekends and all through the night, and don’t really mind at all when they email three times in an hour, with three separate emails, asking you to confirm you got their last email. <Insert big toothy smile here.>

Raise your hand if…when you see the subject line “URGENT,” you secretly wait a little longer than usual to open it…proooooobably out of spite. (Though you’d never admit it in a court of law. Unless My Cousin Vinny were cross-examining you, because, My Cousin Vinny.)

Raise your hand if…the client who disappears for days / weeks / months on end and then jumps back into your inbox needing something ASAP makes you hate human beings.

Raise your hand if…you worked harder, longer, and more than ever last year (but barely cleared $50,000.)

Annnnnnnnnnnnd raise your hand if…you’ve actually considered faking your own death. (Go ahead. It’s okay. You can admit it.)

If you found yourself nodding with despair, the good news is that you are not alone.

The bad news is that learning how to run a business, instead of letting it run you, is something only you, alone, can do.

take the

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102 thoughts on "You Are Not a 7-Eleven."

  1. Angelique says:

    Oh damn, oh, yes, Big Gulp. Like Troy, I know it’s happening, but my business is just getting started and I’m hungry, so I just don’t really have the boundaries I know my business will have six months or a year from now.

  2. Caroline Hancox says:

    big gulp!

  3. Erin Haslag says:

    Former / recovering big gulp! Creating process, contracts – big time saver. I’m clear up front about my schedule (when we can talk and when I need you to leave me alone so I can do the work you hired me to do) and absolutely clear about holidays and time off. I would say that I’ve been blessed with fantastic, understanding clients but it’s also due in large part that I set the tone and schedule for working together up front. And I do not jump to answer emails when they come in (that took LOTS of discipline to un-do!).