October 23, 2017
Anyone can start a business these days—all it takes is the willingness to trade something you have.
Whether that’s knowledge, a skill set, something you’re good at, or something you like making, if you have it, someone out there will be willing to buy it. (And when you get better at marketing and sales, lots of people may be willing to buy it.)
Many people get into business this way—by chance. A lightbulb goes off when they realize they can sell X, Y or Z. Well, why not? goes the logic. What do I have to lose?
Turns out, you might have a lot to lose.
Because anybody can start a business, but not everybody remembers to seek pleasure from it.
We have that luxury now, these days, you know; to choose career paths that we actually enjoy. Gone are the days when tending the fields were your only option. And yet, most of us still assume that work is suppose to feel like work, and by definition it needs to be grueling. It doesn't. Don't buy into that narrative.
Because the thing we do day in and day out becomes who we are, and if you’re not careful, you might find yourself dedicating your life to something you don’t give a damn about.
The question of “what kind of business should I start?“ needs a reframe. Instead of asking yourself that, why not ask yourself what kind of crusade you want to go on, instead? Business is no longer just about commerce; it's about creating change—in your industry, in your community, in your world.
Because anybody can start a business—but that’s not really the point, anymore.