ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Create & Offer What YOU’D Want to Buy.

In: Confidence, Creating, Selling,

 

“THAT’S GENIUS!” said a lot of really sweet people really big brown nosers after the launch of Unf*ckwithable Girlfriends last week. Except they weren’t giving me the compliment because of what it contained, but rather, because of what it didn’t.

“You mean you aren’t inundating everyone with another Facebook group? No forums? No Google Hangouts? NO HEART-CENTERED NETWORKING?” (By the way, heart-centered has just made it onto the Word Shitlist, which, FYI, refreshes on page load at the bottom of this website.)

“Nope,” I replied. “It’s a traditional subscription. That’s why the price point is so favorable.”

At which point, the brown nosers make a quizzical face reminiscent of the kind you make at 2AM when you can’t remember if you put the fucking noodles away. (Apparently, adulting requires more brain RAM than originally anticipated.)

 

Ash Tweet

 

Girlfriends was modeled in large part after The New York Times Insider, one of my favorite subscriptions that gives you a one-of-a-kind look inside The New York Times as a business, with articles written through the eyes of their journalists and staff on topics like what it’s like to shadow Obama, tour with Trump, or infiltrate ISIS-controlled territory to get the story. (By the way, did you know The New York Times even has an online store full of things like custom birthday books made with historical newspaper reprints and all sorts of creative memorabilia any writer would heart emoji all over?! Which sounds suspiciously dirty.)

In short, I’ve been obsessed with their top secret column for a while. Like, drippy, piping hot pizza on Sunday afternoon obsessed, or my favorite nude Chanel nail polish and ripped jeans obsessed. (PUBLIC SERVICE ANNOUNCEMENT: CHANEL DOES NOT CHIP NO MATTER HOW MANY TYPES I TYPE THE F-WORD.)

So in the fall, as I thoughtfully considered how to bring more mentorship to the table in a way that felt good, I decided that I would do it through my favorite medium of all: Snapchat.

Just kidding. That little yellow ghost and I are having relationship issues.

 

Ash Tweet

 

The medium is writing. And creating a product that mentors you & allows me to utilize my chosen medium leverages my skill set better than anything else I could be doing. (Like softball. Total shit at softball.)

But more than that, it’s a professional / personal / vaginal policy of mine to create things that feel like artwork, not grunt work. Why is everyone doing things they don’t want to be doing? My guess is because the internet is like a high school popularity contest, and the way you get admitted into the “clique” is by following all! the! trends!

But the tragedy in this is that the trends don’t need any more followers; what they need are more leaders.

And that’s why I started Unf*ckwithable Girlfriends—a simple, straightforward, easy, breezy $25 subscription that, due to its beautiful simplicity, has almost become nontraditional. Almost mythical. Like Bigfoot or the Lochness Monster.

I talked about this in the Unf*ckwitahble Girlfriends salon last week, in fact: The offer being THE OFFER—the world can take it or leave it, but adding more to it doesn’t make the offer better. It just makes it more bloated. Simple is good enough when you sell it correctly—the difficulty arises when you doubt you’re good enough to keep it simple.

More and more, I find myself craving smart & simple. And in this crowded online space, I think we all are. This subscription is my way of bringing us together; of posting a flag in the sand beckoning us all to cut through the noise of every bonus webinar, every countdown timer, every overpriced PDF, every “value-driven,” entirely average, completely contrived, unremarkable blog post, every course containing regurgitated information, every marketing tactic you’re rolling your eyes at.

The bar keeps getting set higher and higher for what constitutes a respectful exchange between reader and writer / learner and teacher / customer and business online, and we need to be paying attention. This online community is being shaped by what we vote for with our wallets, what we accept as acceptable, what we, ourselves, put out to the world.

Put yourself out there, but make sure that the you you’re putting out there…is actually YOU. Your products, your services, the way you do business—it’s all an extension of your reputation. Your personality. And in some cases maybe even your character.

Do not compromise on those things.

Choose to offer what you’d want to buy.

I urge you to create with respect—for your customers, for your readers, and most of all?

For yourself.

You do get to choose, after all.

 

take the

25 DAYS TO $100K

Freelancer Challenge now!

Calibrate your freelance business to reach $100K this year just by making one small adjustment every day for twenty-five days. Enter your email to get started!

It's 100% free, just like the tears you wept over Ryan Gosling in The Notebook.

470

READS

A Note of Support for All My Dreamers Getting Their Ideas Pooh-Poohed By Their Family, Their Friends, Their Spouses, and Their Neighbors (Fucking Neighbors, Am I Right?)

In the year 2010, friends would call and say: “So, how’s your blooooooooggggggg?” The tone was obvious: How’s your cute little imaginary friend that you think is going to save you from the real world that the rest of us have to suffer through? The year 2011, I made $103,000 with that blog—a far cry […]

In: Career, Confidence, Finding Your Voice, Lady Balls, Success,

READ MORE >>

2,110

READS

The CEO might be her own boss, but she does not have to be her own bitch.

Being in business for yourself requires three things. A sense of discipline. A sense of self. And a motherfucking tube of lipstick. When you run a business, NOTHING about your workday looks like anybody else’s, and soon it follows that nothing about your life looks very much like anybody else’s, either. Late nights. Unusual schedules. Working more than […]

In: Confidence, Creating, Hard Stuff,

READ MORE >>

How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

THIS IS A PLACE WHERE YOU'LL ALWAYS BELONG.

Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.